#AdSprint Day 6: Make It Human, Make It Clickable, Make It Pop

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6d • Games

All. Most. Done!

Today is the day your ad starts to feel finished. 𝗦𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝗸𝗲𝘆 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘁𝗼 𝗯𝗲 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗿𝗮𝘄 𝘁𝗼 𝘄𝗶𝗻 𝗮 𝗽𝗶𝗻𝗻𝗲𝗱 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀!

You are adding the page almost everyone forgets, tightening your pages so they are easy to act on, and creating the cover thumbnail that stops the scroll.

𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗕𝗶𝗼 𝗽𝗮𝗴𝗲 (𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗽𝗮𝗴𝗲)

Page title: About [Your Name] (or whatever fits your vibe)

Include:

A photo of you
A brief section on who you help and what you are known for
A quick credibility line (experience, results, why you care, or what makes your approach different)
A clear CTA + link (yes, on this page too)

𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗼 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗮𝗻𝗱 𝗹𝗶𝗻𝗸 𝗰𝗵𝗲𝗰𝗸

Go back through every page and make sure there is:

A clear call to action
The link people should click (check they all work)

Goal: No one should have to hunt for what to do next.

𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗱 𝗽𝗶𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗵𝗲𝗹𝗽

Add images where they improve clarity or credibility, such as:

A simple “peek inside” screenshot
A visual of your roadmap or challenge
A template preview
A photo that reinforces your brand or energy
You can also include a VSL (video sales letter) if you have one

𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹

Size: 1460 x 752

Your thumbnail should:

Use your brand colours
Stand out in the classroom
Preferably include your photo
Use very few words (think 3 to 6 max)

Quick content ideas for the words (choose one):

Community name only
Community name + one short promise
One bold outcome phrase

𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗶𝘁𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

Create a course title no longer than 32 characters
Create a course description no longer than 82 characters
Go out of your course and make sure everything you wrote is visible without having to click.

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄

Drop one of these when you are done: