Most of you are too young to remember Ed Sullivan. He wasn't handsome. He was kind of awkward on camera, honestly. Stiff. But he hosted one of the biggest TV shows in American history for 23 years. The Beatles' American debut? That was his stage. Elvis? His stage. Every comedian, acrobat, and opera singer you can think of walked across that stage. Here's the thing about Sullivan. He knew the show wasn't about him. It was about the guests. It was about the environment he created that let incredible people do incredible things in front of an audience that kept coming back every single week. That's how I think about Crust & Crumb Academy. I'm not the show. I'm the host. I throw a good party. I teach when teaching is needed. I'm the clown in the circus sometimes. But the magic isn't me standing at the front of the room talking. The magic is what happens when the room fills up and people start talking to each other. My job is setting the agenda. Giving us direction. Making sure the recipes are vetted, the resources are easy to find, and every baker in the room has what they need to succeed. I empty the ashtrays. I make sure the music is right. I shine the spotlight on other people as often as I can. Because everybody wants to be a star for 15 minutes. When you give people that moment, when you celebrate their first loaf or their best crumb shot or the fact that they finally nailed their bulk fermentation, they come back. And they bring people with them. That's how we hit 312 members in 40 days. That's how we're running a 28% engagement rate when most communities are lucky to hit 5%. That's why we had 523 interactions in one chat, on one day during our bake along this past Saturday . That's how we became the #1 ranked community In our niche on Skool. Not because I'm special. Because I built a room where other people get to be. If you bake bread, or you've been thinking about it, or you tried once and it didn't go well, come check us out. Free to join. No gatekeeping. No judgment. Just bakers helping bakers get better.

Okay. Let’s talk about launching. If you’ve been sitting on an offer… tweaking it… reorganizing it… telling yourself you just need “a little more clarity” before you launch — I built Offers To Launch for you. This isn’t theory. It’s built from execution. I’ve run 7 launch cycles on Skool in 6 months. Same platform. Different timing. Different energy. 5 of those resulted in sales — including a course, premium memberships, VIP, high-ticket, and most recently a brand new paid community that went from idea → 17 pre-sales → 21 founding members on day one in 37 days. That wasn’t luck. It was structure, repetition, tracking data, refining, and launching before it felt perfect. And now members are getting those same shifts. “I had a 1:1 Clarity call with Mona Weathers today and it was so very helpful! She talked me through offer stacking and asked questions to help me come up with a framework for my offer stack. Mona has a way of breaking things down clearly and providing powerful reasons why that made the offer stack seem like the natural next step.” “I’ve been on Skool since August 2025… I’ve let a lot of things delay and get in the way of actually launching something and staying committed to talking about it. This was the kick in the pants I needed… I’m announcing my paid Skool community today!!” "Mona helped my launched my Premium offer and guess what? I just got my first member, paying the annual subscription. Mona's methods work!" Most people don’t need more information. They need better questions, clear offer flow, pricing confidence, launch structure, and deadlines that create clean decisions. Inside Offers To Launch, we build your offer stack intentionally, map launches in simple repeatable cycles, normalize selling inside your community, and review data like it’s math instead of emotion. No guessing. No hoping. No random posting. Right now it’s $97 one-time. On March 14th it goes to $197 one-time. No subscription. No monthly fee. If you’ve been watching and thinking “I should probably get serious about launching,” this is your window.