Most YouTube Videos Lose the Viewer Before the 60-Second Mark
A member I have been working with recently crossed 64,000 views on a single video. That is not luck and it is not a viral moment. It came down to two things: how the script was written and how the video was packaged. On the script side, the work was about making sure the content passed what I call the nig and gist filters. Nig stands for "not interested, goodbye" - the moment a viewer decides the video is not for them. Gist is what someone takes away in the first 30 seconds if they are half paying attention. If your script does not survive both of those tests, it does not matter how good the rest of the video is. Most people lose the viewer before the 60-second mark and never know why. On the packaging side, we spent real time on the thumbnail and title before anything went live. Not as an afterthought. As part of the process. Because a video that does not get clicked does not get watched, no matter how well the script performs. The 64,000 views did not come from posting and hoping. They came from treating the packaging and the script as the same job. If you are building a YouTube channel to grow a Skool community, this is the kind of work we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab