Your Skool about page has five seconds to answer one question - most don't answer it

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Most Skool about pages don't fail because they're poorly written. They fail because the person who wrote them already knows what the community does. The visitor doesn't.

Think about what actually happens when someone lands on your about page for the first time. They've got maybe five seconds before they decide whether to keep reading. In those five seconds they're asking one question: is this for someone like me?

If the answer isn't obvious in the first two lines, they're gone. Not because your community isn't right for them.

Because your page didn't tell them it was.

The five things that move the needle most aren't complicated. Your headline needs to name who this is for and what they get - not what the community is about, but what changes for the member after they join.

Your page needs to show what actually happens inside on a day-to-day basis, because "a supportive community of like-minded people" tells a visitor nothing.

A short video from the founder explaining the experience in plain language does more work than a page of copy.

Your copy needs to be short enough to scan on a phone, because most people landing on your page are on mobile. And your call to action needs to be a single clear instruction, not a paragraph that trails off into a link.

None of this is advanced. But most about pages are written by someone who's too close to their own community to see it the way a stranger does.

The fix is to read your page as if you've never heard of it. If you can't tell in ten seconds who it's for and what happens after you join, neither can your next member.

If that's a problem you want to solve, Skool Monetization Lab is free to join, and this is exactly the kind of thing we work through together.

https://tinyurl.com/TheContentRevenueLab

Des Dreckett - Skool Monetization Lab

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Your Skool about page has five seconds to answer one question - most don't answer it