Your about page isn’t about you it’s about THEM 👀

🔥

The second someone lands on your online community, they're asking one question:

"Is this for me?"

Most About pages answer the wrong question. They list features. They talk about the creator. They say things like "a community for people who love [niche]."

That tells someone what you are. It doesn't tell them why they should stay.

Here's what actually works

✅ Call out who it's for specifically

✅ Name the problem they're already feeling

✅ Show them what their life looks like after they join

Example

"This is for the burnt-out fitness coach who has clients but no community holding them accountable between sessions."

That one sentence does more work than three paragraphs of features.

Your About page is your first impression AND your first sales pitch. Most people set it once and forget it — and it quietly costs them members every single day.

If you want the exact prompt I use to write high-converting About pages (plus a ton more tools like it), I keep stuff like this inside my free community:

👉 https://www.skool.com/communityhub/about

Drop your About page below happy to give feedback! 🔗

6 comments

Your about page isn’t about you it’s about THEM 👀