Why Skool community owners don't need a big YouTube audience

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18d (edited) • Communities

Most Skool owners who want to use YouTube to grow their community are waiting for the same thing.

Enough subscribers. Enough views. Enough proof that the channel is working before they start pointing people toward the community.

That threshold never arrives because it was never the right metric to begin with.

A YouTube channel built for community growth does not need scale to work. It needs relevance. One video that speaks directly to the specific problem your ideal member is trying to solve will send more qualified people to your Skool community than a hundred videos chasing broad appeal.

The viewer who watches a specific, targeted video and then joins your community already understands what you do and why it matters.

That person is not a passive subscriber. They are a member before they have clicked the link.

The professionals who grow Skool communities on YouTube fastest are not the ones with the biggest channels. They are the ones who stopped optimising for views and started optimising for the right viewer.

This is the foundation of what we cover in Thursday's live workshop. If you want to find out more, join The Content Revenue Lab and look for the pinned post with the details.

https://tinyurl.com/TheContentRevenueLab

Des Dreckett — The Content Revenue Lab

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