Why events build trust faster than any post ever will

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Most Skool community owners treat events as optional extras. Something to run when they've got time, after the content's done and the community's ticking along.

That's the wrong way to think about it.

Think of a post like a letter dropped through someone's door. They might read it, they might not. But an event is an invitation to sit down at the same table. The trust built in one live session can take weeks of posting to replicate, because people experience what you know in real time, not just read about it.

There's a second dimension to this that most people miss entirely. Presenting inside other people's communities puts you in front of a warm, qualified audience who already trust the host. Done right, a single guest session can bring more new members into your community than a month of content.

I'm covering both of these properly in a free live session on Thursday, 18th June at 8 pm BST, inside the Skool Events Daily community, which is worth joining in its own right if you want your events seen by more than just your own members.

Add to your calendar - https://www.skool.com/classifieds/calendar?eid=14d6de00dbe640ae8747feb284262c77

Des Dreckett - The Content Revenue Lab

https://tinyurl.com/TheContentRevenueLab

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Why events build trust faster than any post ever will