#TIPTUESDAY | Your Featured section is your “silent salesperson”

(...most people leave it on random)

A lot of people are posting on LinkedIn trying to get visibility...but when someone clicks their profile, there’s nothing guiding the next step.

So they lose warm traffic they’ve already earned.

✅ Tip: Build a “Featured Stack” (one action + one proof + one long-form)

Instead of stuffing your Featured section with random links, make it a simple stack:

1) One clear action

A link that tells people exactly what to do next (join your challenge, download something, book, etc.)

2) One credibility asset

Something that shows how you think or the results you help people get (a YouTube walkthrough, case study, carousel, etc.)

3) One deeper relationship builder

A podcast episode, longer video, or interview so people can hear your voice and build trust faster.

That’s it. Simple. Intentional. Easy to maintain.

Your posts become the “front door”……but your Featured section becomes the hallway that leads to your offer so every profile visit has somewhere to go.

Quick Q for you...when someone lands on your profile, is the next step obvious in 5 seconds? if not:

I teach a simple visibility routine in my free LinkedIn Visibility Challenge which starts again next month - Get inside The LinkedIn Strategy Lab and start working through the starter steps to get you up and running 🥳

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