7d โข Communities
The Shift I am Seeing in the Online Space
Someone asked me yesterday if the era of selling to other digital marketers is simply dead.
And whether they should change their strategy.
I want to Share what Iโm seeingโฆ and what I personally decided to do about it.
For a while, a lot of people were able to build businesses around buying a courseโฆ and then reselling that same course.
And for a period of time, it worked.
The hype around digital products in 2025 was huge.
But when thousands of people are selling the same thing, eventually the market gets saturated.
That was always going to happen.
The number of courses launched over the past couple of years has been enormous.
Many people jumped into reselling without really understanding the systems behind the products.
And unfortunately, some people ended up spending more money than they made.
Thatโs always concerning to see.
But hereโs the interesting part.
Courses themselves are not the problem.
Education will always have value.
The real issue is that the market has now seen the same broad advice repeated thousands of times.
Things like:
โMake money online.โ
โStart a digital business.โ
โSell digital products.โ
When buyers see the same information over and over again, something natural happens.
Demand starts dropping.
Not because people donโt want solutions anymore.
But because theyโve already heard the general advice.
What still works extremely well are very specific solutions to very specific problems.
Clear problem.
Clear result.
Thatโs why many creators are starting to diversify their income streams right now.
Some are moving into things like:
โข services
โข UGC
โข consulting
โข trading
โข affiliate partnerships
๐๐ฎ๐ญ ๐ญ๐ก๐ ๐๐ข๐ซ๐๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ก๐๐ฌ ๐ซ๐๐๐ฅ๐ฅ๐ฒ ๐๐๐ฎ๐ ๐ก๐ญ ๐ฆ๐ฒ ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ฅ๐๐ญ๐๐ฅ๐ฒ ๐ข๐ฌ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฌ๐ฅ๐ข๐ ๐ก๐ญ๐ฅ๐ฒ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ.
Instead of selling more information, creators are starting to build tools.
Tools that help people actually do the thing faster.
And thatโs exactly why I personally started building Custom GPTs and simple apps for this community.
Not because courses donโt work.
But because tools can remove friction.
For example, instead of teaching someone for two hours about how to write better contentโฆ
You can give them a tool that helps them:
โข generate better hooks
โข improve their video scripts
โข identify buyer objections
โข create content faster
โข find better messaging angles
In other words, the tool helps them implement the strategy immediately.
Thatโs why youโre starting to see things inside this community like:
โข Buyer Psychology GPT
โข False Belief Flipper GPT
โข content strategy assistants
โข prompt generators
โข simple apps that solve specific problems
These are designed to do one thing really well.
Solve a problem quickly.
And whatโs exciting right now is that building tools like this no longer requires being a developer.
With AI and no-code platforms, creators can now build apps, tools, and systems simply by describing what they want the tool to do.
Weโre moving into a time where creators can build micro software for their audience.
And that opens up a lot of interesting opportunities.
๐๐๐๐๐ฎ๐ฌ๐ ๐ข๐ง๐ฌ๐ญ๐๐๐ ๐จ๐ ๐๐ฌ๐ค๐ข๐ง๐ :
โ๐๐ก๐๐ญ ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ ๐ฌ๐๐ฅ๐ฅ?โ
๐๐ก๐ ๐๐๐ญ๐ญ๐๐ซ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐ฆ๐ข๐ ๐ก๐ญ ๐๐:
โ๐๐ก๐๐ญ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ ๐๐จ๐ฎ๐ฅ๐ ๐ ๐ฌ๐จ๐ฅ๐ฏ๐ ๐ฐ๐ข๐ญ๐ก ๐ ๐ญ๐จ๐จ๐ฅ?โ
๐๐ก๐๐ญ ๐ฌ๐ก๐ข๐๐ญ ๐๐ฅ๐จ๐ง๐ ๐๐๐ง ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฅ๐ฒ ๐๐ก๐๐ง๐ ๐ ๐ก๐จ๐ฐ ๐ฌ๐จ๐ฆ๐๐จ๐ง๐ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก๐๐ฌ ๐ญ๐ก๐๐ข๐ซ ๐จ๐ง๐ฅ๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ.
And Iโm genuinely curiousโฆ
Are you seeing this shift happening as well?
Or are you still seeing courses dominate your corner of the internet?
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The Shift I am Seeing in the Online Space
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