Sep 29 (edited) • Freebies
The day Nina's newspaper closed
At 51, after twelve years as a journalist, Nina packed her things into one cardboard box.
The local newspaper had closed. She sat in the car outside her house for twenty minutes because she did not know how to tell her daughter.
In the weeks after, she applied for jobs.
Some replies said "overqualified".
Many employers did not reply.
Slowly, she started to believe that what she knew how to do, listening to people and telling their stories, was no longer needed.
Then a friend who runs a small bakery asked her for help.
"I post every week, and hardly anyone reads it."
Nina did what she knew best.
She sat down with her friend and asked questions.
"Why do you get up at four in the morning?"
"Whose recipe is the dark rye?"
Her friend talked about her grandmother, and about the smell of the kitchen when she was six.
Nina wrote the story in her friend's own words.
Two days later, her friend called her.
"People came in today and asked for my grandmother's bread. I read the post three times. It sounds like me."
That evening, Nina understood that people still needed what she had done for twelve years.
Now they needed it for their businesses.
Today, Nina writes for several clients.
She records each conversation, and SherpaPost turns one story into at least 24 pieces of content in one afternoon.
She spends her time on the part she loves: listening.
Her daughter films the reels or uses the Quote Maker in SherpaPost to make viral quote carusels.
Nina is a composite of several people I have worked with.
Many people I talk to share her fear that what they know no longer counts.
In the SherpaPost Attraction Content Accelerator, I teach this skill in 3 months.
You learn to create the content with SherpaPost, telling cinematic stories and prepare to work with your own clients.
(I have been in strategic branding, advertising, and film production for 30 years).
One ticket covers you and, if you wish, your son or daughter who lives at home.
Or you can "sponsor" (invite for free) someone who needs this training to kickstart a new business or a side freelance gig.
🔴 The first cohort starts on 15 October, with 12 tickets, individual or group.
👉 Apply here: https://sherpapost.app/accelerator
🔵 If you are simply curious why posting feels hard for you, take the free short quiz: https://sherpapost.app/posting-quiz
🟢 If you are interested in becoming a partner to spread the word in your community, send me a message or comment below "PARTNER".
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The day Nina's newspaper closed
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