Stop Writing Business Cards · the skool CLASSIFIEDS

Jenny Watz

3h • Communities

Stop Writing Business Cards

You've probably heard people say, "A book is the new business card."

Let me lovingly call 🐂💩 on that.

Your book is NOT a business card. And you don't want it to be.

Because we all know what happens to business cards...

They get:

--shoved in a pocket

--buried in a bag

--dumped on a desk

... and eventually tossed in that round file in the corner of the room. 🗑️

A business card says:

"Here's how to contact me."

A business BOOK should say:

"Here's why you should trust me."

"Here's how I solve your problem."

"Here's what's possible for you."

Most books don't convey that. Instead, they ramble. They try to fit 10 lbs. of wisdom in a 5 lb. bucket. And they don't tell their readers what to do with any of it.

That's not a book. That's a 200-page spiel.

If your book isn't guiding the reader toward something—a decision, a shift, a next step—it's functioning exactly like a business card. And you don't want to spend months writing a book just to say, "Hey, I exist."

There's a difference between a book that gets polite compliments… and a book that actually brings in clients. I’m building a Skool community for health & wellness coaches who want to write books that build authority—not just sit on a shelf.

If that sounds like your jam, come hang out:

🎲 Write Your Wellness Book

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