If people don’t feel like it’s for them right away
they scroll.
Your content has 3 jobs
Get found
Build trust
Move people to the next step
And if nobody’s finding you
the rest does not matter.
Big mistake I see all the time
trying to talk to everyone instead of one person with one real problem
Bad: Tips to grow your business
Better: Posting every day and still not getting leads?
Specific wins.
What’s your biggest struggle with getting seen right now?