If you are wondering why your videos aren't performing the answer might not always be your script, but your body language.
It usually comes down to camera presence and body language.
A lot of founders stand frozen on camera, holding their breath, glued to a teleprompter, or glancing at their self-view.
Your brain picks up on that stiffness instantly.
If you look uncomfortable, the viewer feels uncomfortable.
To fix this:
- Position the camera at eye level: Looking down at a camera makes you look condescending; looking up makes you lose authority.
- Use natural hand gestures: Keeping your hands still locks up your posture and makes your voice sound robotic.
- Talk to a person, not a lens: Imagine your ideal buyer is sitting right behind that lens.
I dropped more value on this inside our free community breaking down how to fix camera posture, vocal energy, and script delivery so your videos actually turn into clients.
Want to check it out?