I have the impression that most people on Skool don't care about it at all as much effort as you put on it and as much as you try to remind your members to checking it out.
I believe unless you have a big reputation outside of skool, with a very high ticket offer, people won't care about your playbook, your course or ebook. Most people join skool and enter your group to engage and get support, so they hang out much more on the feed.
In my case in particular I don't sell courses or framworks. I sell an opportunity for networking, feedback and collaboration at Roast & Promote. There are plenty other places where people can passively consume content, my skool group is not for that. So my classroom is a fun way to organize posts that you can interact with at any time.
- The roasting classes are where people get situated in the community. No long manual, just straight up answers to questions people have in post format that you can check or ignore.
- The pitch exercises are fun exercises for you to do self promotion in challenging ways.
- Marketing and tech classes are colections of posts that have comments as valuable as the post itself.
- I also have a collection of ideas for communities that you can critique and steal at any time.
And all of that is open even if you choose not to join the community.