18d • Communities
🎿 Anyone up for skiing?
When people think about starting an online community, they often start looking for an "online" idea.
But what about something you've spent years doing offline?
Harb Ski Academy is a great example.
Skiing happens on a mountain—not behind a computer.
Yet knowledge around a physical skill can still be taught, discussed, practiced and supported through an online community.
That's a useful lesson for anyone wondering what they could build a Skool around.
Think about the things you've learned through years of actually doing them:
• Sports or hobbies
• Music or creative skills
• A trade
• Your profession
• Fitness
• Gardening
• Photography
• Cooking
• Something you've practiced for years just because you enjoy it
You don't necessarily need to invent a new topic.
You may need to recognize that something which feels normal to you is difficult for someone who hasn't spent years learning it.
And an online community doesn't necessarily have to replace the real-world activity.
It can help people get better at it between the times they're actually doing it.
That's what makes communities built around real-world skills so interesting to me.
I took a closer look at Harb Ski Academy, how it's positioned and some of the lessons other community builders can take from it.
After you read it, think about this:
What real-world skill have you spent years developing that someone else would love to get better at?
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🎿 Anyone up for skiing?
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