Before you publish a piece of marketing, try this 30-second check:
1. Who is this for?
2. What’s the one thing you want them to do next?
3. Can they spot that next step without hunting for it?
If the answer to the last one is no, simplify the call to action and remove any competing asks.
The Marketing Common Room is a free space for business owners, creators and marketers to work on practical marketing, share drafts and get feedback. Bring a real piece of work you’re unsure about, and lend someone else a fresh pair of eyes too.