I've been seeing a lot of men in here making the same mistake with their back training — grabbing the heaviest dumbbells they can find and grinding through reps without ever actually feeling the muscle work.
Your back isn't going to grow from that. It responds to connection, not load. And if you've been doing rows for years with nothing to show for it, that's usually why.
Watch this week's video and tell me - what's one thing you've been doing wrong that you didn't realise until now?