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15d •
FREE Live Q&A - TODAY 2pm–3pm EST
I'm going live next Saturday (March 14th @ 2pm - 3pm) for a free Q&A session inside the community. Training. Nutrition. Hormones. Recovery. Whatever you want to ask — bring it. Drop your questions in the comments below so I can make sure I cover what actually matters to you. See you in the room. - Keith 💪🏻
Pinned
Feb 19 •
Built Different Premium Is Here
The men getting the best results in this community have one thing in common… they stopped winging it. They're following a structured system built specifically for men over 40. Not some generic program designed for 25-year-olds chasing ego lifts. A complete, methodical approach that builds real muscle, strips fat, and keeps your joints healthy for the long haul. That's what Built Different Premium is. Here's what you get: ✅ Full Built Different Training System — 10+ complete programs for building muscle, losing fat, and training smarter after 40. Free members get 3-4. Premium members get everything. ✅ Monthly Live Coaching Calls — Group sessions with me starting March. Deep-dive Q&A, form checks, direct accountability. Completely hidden from free members. ✅ New Exclusive Content Every Week — Advanced training protocols, nutrition strategies, and techniques you won't find anywhere else. Premium-only. Every week. ✅ Direct 1:1 Access to Me — Message me personally for form checks, programming questions, and guidance specific to your situation. ✅ Form Check Video Reviews — Send me footage of your lifts and I'll review them directly. No guessing if your technique is right. ✅ Priority Access to Everything New — New programs, content drops, and resources before anyone else sees them. Plus everything in the free community stays. Most men over 40 are training hard but training wrong. The information they need exists - they just don't have the right system or someone to hold them accountable. That's exactly what this fixes. → Upgrade to Premium here: https://www.skool.com/built-different-life/plans
Pinned
Nov '25 •
Community Chat & Introductions
This community is built for men over 40 who hold themselves to a higher standard. No excuses about age. No shortcuts. Just smart, consistent work and men who push each other forward. Drop a quick intro: who you are, what responsibilities you carry, and one goal you’re chasing right now. Engage, ask questions, and connect with men who take their health, fitness, and life seriously. Don't comment below - create your own post and tell us: — Who you are and what you do — Where you're at with training right now — One goal you're locked in on for the next 90 days The men in here show up for each other. Post your intro and you'll see exactly what that means. Welcome to Built Different. Now let's get to work. 💪🏻
17h •
Arm day
Just finished Keith's build big arms. Awesome workout. Only modification I made is for final tricep I did a press down, drop set. Totally pumped. Thanks Keith. The thing I would add to this workout is doing a set of 12 body weight squats or light goblet squats between each set. That gives you almost 200 reps throughout workout. I like it to keep heart rate up and good stretch.
19h •
How to change from bigger, leaner, stronger workouts?
Danish guy here. Got 60 last year. Been following the principle of lifting heavy with few reps for many years. 4 day program. I almost always work from home. I have made it a routine when I feel for it to go workout in my homegym during lunch breaks. Routine is around 20-30 minuttes. 3-4 exercises each with 3 sets of 4-6 reps. Day 1 Squat, Cable Tricep Pushdown, Dumbbell Alternating Bicep Curl Day 2 Barbell Bench Press, Barbell Incline Bench Press, Dips Day 3 Barbell Deadlift, Dumbbell One-Arm Row, Machine Reverse Lat Pulldown Day 4 Seated Barbell Rear Military Press, Dumbbell Lateral Raise, Dumbbell Bent-Over Raise, Barbell Shrug The question is how do I change this into a routine that can fit around 30 minuttes covering the same muscles as above? Please note that I use a leverage machine for the barbell except for the deadlift. Should I sign up for premium to get advise? It's a bit strange for me to ask these questions since I have been working out for around 43 years and before that played soccer as a kid, was a judo fighter as kid and teen also in competitions. That was what lead me to the weight training to becoming even stronger. Replacing the chest exercises to use dumbbell was easy (but how about the dips?). Clearly feel the chest has been working. Keith talks about the muscle mind connection which fit well what Arnold has been saying since the 70'ties. It's really important to remember that. When you do you feel "one" with the dumbbell during your workout.
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Built Different™: smart, ego-free training for men 40+ longevity, joint-friendly volume, mind–muscle focus, and honest TRT talk when medically needed.
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