Hey guys, Joe A. here with something a little different, but very on brand! Inspired by our brother @Gunny Khan and his daily motivation series over at RMRS, I wanted to create something similar through the lens we all know and love: fragrance!! For me, scent has always been more than just notes and bottles, it’s memory, patience, creativity, confidence and the #Journey of learning what actually resonates with you. So this series is about pulling wisdom from the fragrance world, i.e. perfumers, houses, creators and a few Joe Average originals, and using it as daily fuel, not just daily content. Each post will be short and intentional: a quote, proper credit, a quick reflection and nothing preachy. Just a moment to pause, reflect and maybe even think a little differently about the hobby, and life in general. Whether you’re deep into niche, living that decant life, on a no-buy, or just starting out, this is for all of us walking our own scent journeys together! Hope you guys enjoy it, add your thoughts and maybe even share how today’s scent ties into the message. As always enjoy the #Journey, and as always ... Love to hear from ya’!

A sweet cherry bomb for the day. Easy to wear and great for this time of year.