After reading @Jonathan Ventura Post about labeling. Everything is about Labels, even in the designer world, where an independent person making clothes and accessories can never compete with the bigger upscale designer houses. Just like in perfumery, where Niche / Artisan is top of the line as far as quality and artistry. In the fashion world, Designers are the Niche and the independents are the designers. So the role reverses. If you look at the designer fragrances, they are mass-produced and most often Generic and safe. If you look at independent clothing brands that sell accesories and clothing and shoes at Walmart and Kmart and go to a store that sells LV or Dior look at the diffrence. Look at the red carpet at a Hollywood event, you cannot even count the Dior, Ysl and Hugo Boss, Chanel Dresses and gowns strolling down the Aisle. Look hat Ralph Lauren how many elite wear this brand. So everything has a label, but they all live in their own worlds. so why do people buy designer frags? People buy designer fragrances, even if they seem "nothing special," for brand prestige, accessibility, trend alignment, and the comfort of familiar, crowd-pleasing scents; they offer an affordable entry into luxury, convey personal style/status, boost confidence/mood, and feature quality ingredients and beautiful packaging, making them ideal for everyday wear or gifts. Key Reasons for Purchase: - Brand & Status: Wearing scents from famous fashion houses (like Dior, Chanel) associates the wearer with that brand's luxury image, offering a sense of status and belonging. - Accessibility & Familiarity: They're easier to find (ubiquitous) and often smell pleasant and familiar to many, making them safe choices for daily wear or gifting. - Mood & Identity: Fragrance boosts mood, reduces stress, and helps create a personal brand or statement, making the wearer feel more confident and attractive. - Quality & Longevity: Many use quality, sometimes natural, ingredients and fixatives for a longer-lasting scent, justifying the cost beyond just the name. - Marketing & Nostalgia: Heavy marketing and association with celebrities create desire, while familiar notes can evoke positive memories, making them feel special. - The "It" Factor: Sometimes, a fragrance becomes popular because it's the scent of the moment, aligning with current trends or creating a sense of shared experience. 

Good evening, Brotherhood! Man, today had me running around like a caffeinated squirrel, but I finally carved out some time to tap in with you all. First off, huge honor hitting Level 9, not because the number looks cool, but because it’s a reminder of how much I’ve learned, how much I’m still learning, and most importantly, the connections made along the way. That alone is worth its weight in protein powder, creatine, AND a full tub of pre-workout! So today I dove into a few samples from the House of Dastan, and the one I landed on was… You? Who, me? No no… YOU? Yep, the fragrance is literally called “YOU?” According to the brand, this one is inspired by “discovering who you are and who you aspire to become.” And honestly, with a note list longer than my holiday shopping receipts and some wild, unexpected ingredients, I’m convinced this one is meant for you to interpret however your nose wants. It really leans into that “define what makes you, YOU” vibe. This is a Floral Fruity Gourmand from 2024 by Richard Herpin. The opening hits you with this waxy fig citrus combo dusted with cinnamon. It took me a minute to figure out what I was smelling, had me questioning my entire olfactory education. I had to keep re-spraying just to wrap my head around the opening because it doesn’t stay long before shifting into a smooth, milky, slightly vanillic, creamy phase with a woody base. On skin vs. clothes? Night and day.On skin, that milky vibe hangs around like it paid rent.On clothes, the jasmine, bergamot, and brighter florals take over and stay lively. Later in the dry down, the white chocolate makes an appearance, and surprisingly… it’s not bad. Actually, kind of unique. Overall, this is a very distinctive unisex scent definitely one of those “your nose tells its own story” types. For me personally? A bit too milky. Not quite my jam. But my wife? She’d absolutely rock this one and probably smell amazing doing it. Performance is above average still catching whiffs 6–7 hours later. Projection is just under an arm’s length, and the sillage is present but not beast mode.