I’m no niche snob but I couldn’t very well amble into the niche-exclusive ScentFest in San Francisco wearing Babycat or Beau de Jour. Still, I decided to kick Creed and Amouage and Roja and Nishane to the curb in favor of the small Brit house Naughton and Wilson’s Arezzo. The bergamot and rum and Cambodian oud create an addictive olfactory experience.
There are about 100 niche houses (many small) represented, and it’ll be good to get my nose on some of the wares.