New Initio Wild Rush! · Brotherhood Of Scent

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New Initio Wild Rush!

After seeing a short review by Redollessence on YouTube I stopped by Dillard’s to see if I could grab a sample and to my surprise they had some tester bottles. The fragrance won’t be in store until 5/1 but the lady was nice enough to make me a sample! I also grabbed samples of Musk Therapy and Paragon! While I was in store she sprayed my hand once and all I can say is I was hooked from first spray! This is an amazing fruity, fougere type fragrance with a musky dry down. It’s tough for me to explain because it keeps changing and every change is just as good as the opening. I have no idea on longevity yet but the projection is phenomenal! I can hold my arm straight out and still smell it on my hand from I’m guessing 3ft away. If this doesn’t hit discounters by May 11th when I come home from my cruise this will be the first niche I’ve ever bought at full retail. It’s that good!

This next part is from Initios website:

Flip the switch. Own the rush.

WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.

A surge of energy that moves from within, awakening confidence and drive.

More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.

The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.

The result: a feeling of energy that is dynamic, empowering and instantly invigorating.

WILD RUSH is not a fragrance that lingers. It moves.

A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.

All our fragrances are unisex and made in France

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