Is Creed Still considered Niche? · Brotherhood Of Scent

Is Creed Still considered Niche?

I’ve thought on this a few times over the past couple of weeks and I’m still thinking lol is Creed still considered Niche? As many of you know The French beauty giant L’Oreal acquired Creed in April 2026 as part of its purchase of Kering Beauté. Well, L’Oréal doesn’t concentrate on just perfumery. They do makeup and who knows what else. In addition to that, I was always under the impression that Niche fragrances are done in smaller batch but I know that at least Aventus is mass produced in large industrial settings. Additionally, most Creed fragrances are readily available right next to designers in Macy’s, Dillards and several other department stores. What are the thoughts of the community on this?

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Is Creed Still considered Niche?