Initio Parfums new 2026 Supercharged Collection
Interesting functional fragrances release, they are designed “to stimulate brain reward system”
What do you guys think about this concept?
Marketing gimmick to increase price or real scientific effect. Either way does the consumer really care?
Still didnt find them in stores like Sephora.
Anyone tried them yet? What is your feedback on scent / effects?
They have 2 fragrances here is a brief on them with link to their website with full description
1)Wild Rush: Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.
An aromatic fougère with notes of bergamot, red berries, caramel, lavender, and patchouli.
3)Sugar Blast: generating a measurable surge of pleasure, indulgence, and addictive joy.
An ambery gourmand featuring vanilla, rum, praline, and coconut.
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Initio Parfums new 2026 Supercharged Collection
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