Interesting functional fragrances release, they are designed “to stimulate brain reward system” What do you guys think about this concept? Marketing gimmick to increase price or real scientific effect. Either way does the consumer really care? Still didnt find them in stores like Sephora. Anyone tried them yet? What is your feedback on scent / effects? They have 2 fragrances here is a brief on them with link to their website with full description https://ae.initioparfums.com 1)Wild Rush: Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness. An aromatic fougère with notes of bergamot, red berries, caramel, lavender, and patchouli. 3)Sugar Blast: generating a measurable surge of pleasure, indulgence, and addictive joy. An ambery gourmand featuring vanilla, rum, praline, and coconut.

A woody, smoky pineapple with a spicier, sweeter twist on the OG. It has grapefruit, bergamot, pink pepper, pineapple, nutmeg, and cloves giving it a smooth citrus punch with warming spices. In the heart is ginger, cinnamon, cardamom, and rose adding a spicy edge. And in the base it has patchouli, Haitian vetiver, oakmoss, ambroxan, sandalwood, and tonka. It keeps Aventus’s pineapple DNA but adds some sweetness, spices and smoke. It’s not as harsh; more mature, warm, and distinguished than the OG Aventus. It’s a strong performer. 8+ hours longevity with good sillage. It can be worn year round and is fairly versatile. This is a favorite of mine and I highly recommend it.

Upon first spray, this fragrance comes off as sweet and addictive, instantly evoking a creamy vanilla and praline vibe. The subtle hint of rum adds a touch of boozy warmth, while the lavender note prevents it from becoming overly dessert like. In my opinion, this scent is remarkably similar to Billie Eilish and Lattafa Nebras, but with a cashmeran twist that enhances its smoothness, softness, and a hint of “fuzziness” and sophistication. It’s akin to enveloping that sweet vanilla profile in a warm, cozy sweater. As the fragrance settles, the ambroxan and woods introduce a slightly musky and airy lift, ensuring that it doesn’t feel overly heavy, even though it leans towards the gourmand side. Overall, this fragrance is a delightful blend of sweet, cozy, and slightly boozy vanilla, with a soft cashmere feel. It shares familiar DNA with other fragrances, but it offers a refined and textured experience. It does lean more feminine but still with in the unisex ground.

Still cold and rainy here in CO. Good thing since it's been such a dry and warm winter/spring. So I've been taking advantage to wear some more of my colder weather fragrances. Today, it was what might be the most hyped Initio perfume. Of course that's side effect. It's up there with my favorite from the house. Rum, tobacco, saffron, cinnamon, hedion and tuberose. I swear I'm getting some vanilla here too. Big compliment puller. Warm and inviting. Y other two fragrances from this house are Blessed Baraka and Musk Therapy ( the latter of which is on the way!) What's your favorite Initio fragrance?

What to say in your intro? Share where you're from, your reason for joining, perhaps your favorite fragrance, watch or a picture of you dressed sharp! It's a small action, but a HUGE step in you getting value from this community becasue you go from being a lurker to an ACTIVE member. In fact men that introduce themselves are 10X more likely to the actions to becoming their best selves. Bonus Point - By introducing yourself you're guaranteed to level-up. Seriously, you'll get at least 5-20 likes/points (oftentimes more) which will move you to level 2 and possibly level 3. And just like that you have access to more of this community!