TED Talk Tuesday: “How Great Leaders Inspire Action” - Simon Sinek
Hey Leaders,
This week’s TED Talk Tuesday hits at the core of real leadership.
Simon Sinek Shared that people don’t follow you because of your title, your strategy, or your authority.
They follow you because they believe what you believe.
That’s the power of WHY.
Most leaders start with what they do and how they do it.
Great leaders start with why — their purpose, their belief, their cause — and everything else flows from there.
When people understand the WHY:
  • They stop complying and start committing
  • They take ownership
  • They stay engaged when things get hard
That’s not motivation. That’s alignment.
🎥 Watch the talk here:
So here’s the question I want you to sit with:
👉 Why do you lead — and would your team say the same answer?
Let’s talk below.
— Dr. Joe
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Joseph Richardson
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TED Talk Tuesday: “How Great Leaders Inspire Action” - Simon Sinek
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