Book Feature Friday: Everyone Communicates, Few Connect Week 6 – Connecting Principle #6: “Know Your Audience”

(Maxwell teaches: People connect when they feel understood.)

Hey Leaders,

Connection starts with listening.

Maxwell reminds us that great communicators don’t talk at people—they speak to them. That requires understanding who they’re leading.

In the book, he explains that knowing your audience:

- Builds trust faster

- Increases receptivity

- Strengthens relationships

At Axis Leadership, we train leaders to listen before they lead—because people follow leaders who “get” them.

Reflection (from the book): Maxwell encourages leaders to “meet people where they are.” How well do you truly know the people you’re leading right now?

Understanding people helps them become better people.

As we count down to Live2Lead Middle Georgia on February 26, let this be your reminder: growth doesn’t happen by accident—it happens when leaders choose to show up, learn, and lead with purpose.

Eventbrite registration and all the details for Live2Lead Middle Georgia Leadership Summit: http://bit.ly/48MW53O

- Dr. Joe

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