Making notes from my convo with JT (Jim’s Twin)…
This feels like GOLD 🤩
The transformation is identity AND follow-through…not information.
Your client already has the information.
She owns the books.
She follows the accounts.
She could write the laundry hack listicle herself.
So the "could they do it alone" test doesn't apply in the obvious way….
The question isn't do they know how to wash clothes…it's why haven't they started anything in three years?
You're solving the bottleneck, not the topic.