do you have a mascot for your business or community? 👀 Like… a character, animal, alter ego, or little “face” that represents the vibe and shows up consistently? Because mascots aren’t just cute—they’re strategic as hell. Why a mascot works (especially in a community/membership) ✨ Boosts morale: A mascot can say the hard things in a fun way, hype people up, and make accountability feel lighter. ✨ Builds belonging: Members start to feel like they’re “in on something,” not just consuming content. ✨ Creates engagement hooks: Polls, weekly check-ins, themed posts, challenges, memes—mascots make interaction easier and more natural. ✨ Makes your brand memorable: People remember a character faster than a framework. ✨ Gives your content a voice: When you’re tired, the mascot can still “show up” and keep the momentum going. In The Reset Circle, our mascot is Shadow 🐈‍⬛ (black cat energy: calm, clever, slightly judgey—in a loving way). And over in Chaos Pit, we’ve got Bandit 🦝—mischievous chaos goblin vibes, here to make sure you actually do the thing. I’ve just put the question to my Business Basics for Success group to see if they’d like a mascot in there too and to have them be part of the development process if they do. Now I wanna hear from you: Do you have a mascot/character for your business or community? If yes—who is it and what’s their personality? If no—what WOULD yours be? 👇

Hey everyone! This took a me a while to understand, but it is so simple once you actually get a feel for it! Most DM conversations fail because they’re too long or too unclear. Prospects don’t want paragraphs - they want direction. When your messages get shorter, your sales get stronger. If you want more help on this and much more join our COMMUNITY. And support us on the road to 100. Hope to see you inside! Ivan

One of the fastest ways to improve at sales isn’t closing more deals — it’s having more sales conversations. Real conversations build confidence, clarity, and flow. I’ve been thinking about creating a small sales role-play group where we practice conversations, get feedback, and improve in a low-pressure setting. Before organizing it, I’m curious if anyone would be interested. Check out the poll! Let’s start Doing Business Right! DBR

It's that time of the week when I pull back the curtain and show you what's going on behind the scenes of the Classifieds. Why? Well, because the members asked and also because, why not? So, ummm... I think I might have accidentally deleted this post from last week, so I don't have the comparison numbers to report on change. 😬 Number of Members: 833 Number of Premium Members: 170 Percentage of members who are Premium : 20.4% About Page Conversion: 25.1% Discovery Ranking in Money: #28 Discovery Ranking Overall: #99 Highest Activity Day: 1949 Lowest Activity Day: 524 The Context: So, my apologies for not having comparison numbers this week. I will tell you that I am denying way more new members than I am accepting. I'm going to start tracking it in the new year because it's actually staggering. We discussed this at the last PERSONALS meeting, and I've decided that keeping the engagement in the community high-quality is too important to me to open up enrollment. The group is public so that anyone can see what's being posted inside, but only Skool group owners can post. Another thing that was pointed out to me today is that this group has a high percentage of members who are online at any one time. As I write this 128 of you are currently online!!! And everyone on the 30-Day Leaderboard has a flame!!! That means that this is a very active group, and that is very valuable to me. IMPORTANT REMINDERS: This group supports you as affiliates, so the work you do to promote the group and encourage your people to upgrade to premium directly affects your pocketbook. At the very least, you can get your membership for free! Also, don't forget that we have another round of the PERSONALS on Wednesday where you get to promote your group and what you do, I record it, and then it gets shared in the community for all to see. Don't miss out! Check the calendar for the time in your timezone! What's one win that you experienced this week that you would like to share with the group? Comment below!

Want to grow your community and build trust faster? Here’s a simple mindset shift: Give > Ask. ✅ Comment more than you post ✅ Offer advice more than you request it ✅ Support others more than you seek it As we close out the year, I’m making it my goal to increase my give-to-ask ratio —10 gives for every 1 ask. 💥 It’s not just about strategy —It’s about showing up as the kind of person others want to work with. Who’s with me in the spirit of giving? Let’s start Doing Business Right! DBR p.s. If you want to ask more, then you need to give more. :)