When this leather goods brand came to us, their goal was simple: hit $50K in sales within 60 days. A tough target, but achievable with the right strategy. Here’s how it played out. We started by leaning into user-generated content. Instead of polished brand ads, we scripted and briefed creators to produce authentic content that felt real. These UGC ads became the backbone of the campaign and immediately started driving strong engagement and conversions. Next, we tightened up the retargeting. By focusing on Instagram audiences and lookalikes, we were able to pull warm traffic back into the funnel with simple static ads. The result? More people coming back to buy after their first touchpoint. But where things really clicked was the landing page. We rebuilt the Buy Box section to showcase the product with high-quality lifestyle shots of real people actually using it. That small change made a big difference in conversion rates. The final piece was keeping the campaign setup simple. We ran everything under a CBO, scaled budgets gradually every few days, and let the data guide us instead of overcomplicating things. The result? - $78K+ in sales within 50 days (beating the goal by $28K) - 641% growth compared to the previous 50 days - 146% higher sales compared to the same period last year - Over 2x ROAS from Meta ads alone Check out the full case study here This case study is a reminder that when you align creatives, retargeting, and landing page experience, growth follows. If you want help identifying where your brand is leaving money on the table, I’m opening up free launch strategy sessions this month. I’ll walk you through what’s holding you back and how to start seeing sales. [Book your free strategy session here]

If your brand could collab with any celebrity or influencer, who would it be and why? Big name for reach or niche fit for your audience? Drop your pick below.

1. Early Offer Strategy - Black Friday started early — from Nov 19 to Nov 30, Adidas ran staggering discounts of up to 60% on select items. - Creators Club members got VIP early access + deeper discounts, boosting loyalty sign‑ups by nearly 390K members. 2. Creative Holiday Campaigns - “Unbox 2024” holiday theme ran across stores and digital platforms. - Adidas activated influencers, athletes, and even launched shoppable Instagram Reels, seamlessly merging content with commerce. - Limited collabs with LEGO, Disney, and Karlie Kloss created hype and full-price sales for hot products. 3. Site & Operations Optimization - No website crashes despite massive traffic. - Fast mobile experience, guest checkout, and clear holiday navigation made impulse buys easy. - Inventory and fulfillment were well-prepared to handle Q4 order surges. 4. The Results - +19% sales growth in Q4 (~€6B). - Holiday campaign generated €280M in revenue. - Turned a loss in Q4 2023 into a €57M profit in Q4 2024. ** Key Takeaways for Your Brand** 1. Launch Q4 early and give VIPs first dibs. 2. Tell a holiday story, not just deals. 3. Use influencer content and social commerce creatively. 4. Ensure your site is fast, mobile-friendly, and checkout-friendly. 5. Be strategic with discounts. Mix urgency with margin-conscious offers. 👉 We’ll break down exactly how you can mirror these moves in this week’s Q4 Brand Preparation live training. Want help springboarding from Adidas to your own brand’s creative and tactical road map? 📅 Save the date: https://www.skool.com/growthub/calendar?eid=1199a635658b4113815c3342313b8953

That's the first milestone before profitability. After launch, how long did it take your brand to breakeven and become profitable? Please share what niche you're in.

Why is it important to launch ads fast? As much as we need to make ads "scroll stopping" and "persuasive," what we think would most likely work, DOESN'T ALWAYS WORK. That's just how it is. That's because everyone's different. So we always TEST, TEST, TEST. And as business owners and/or marketers, we'll have to keep making iterations of ads new ones and winning ones over and over. You can't milk a winning ad forever, there is an EXPIRY date for it. And you might end up struggling to come up with fresh ideas. That's where AI comes in. AI allows us to automate these tasks to give us a fresh perspective. We now live in an era where AI generated ads are great (sometimes with minor edits). SPEED IS ALSO KEY. Now, all you have to do is let your ads live, gather data fast, and quickly see what's working (and what's not). This allows you to rapidly adjust your strategy, cut wasted spend, and boost your ROI. No more guessing games! This week, we're going to talk about 10Xing your creative output using the AI CMO Agent. We'll show you how our process works and how we'll help you create WINNING ADS. For those of you who haven't used it yet, comment below so I can send you where to access the AI CMO Agent. For those of you who already used it, post your questions here and we'll make sure we'll answer each one during the live call! https://www.skool.com/growthub/calendar?eid=e75f694010574140811cc8225b4216b7