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Owned by Sebastian

The Secret DTC Vault

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🔥 Join today to get proven strategies and a step-by-step system to launch and scale your DTC brand.

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The DTC Vault by Growthub

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260 contributions to The DTC Vault by Growthub
Join our AI CMO Assistant Feature release!
The AI CMO Training is happening right now and you don’t want to miss this one. Join the training here @Antonio Romero is walking through: - The brand new MCP Connectors that let you plug your ad accounts and tools directly into the AI CMO Assistant - Sandbox Mode where you can run strategy across multiple LLMs like GPT-5, Claude, Perplexity, and Nano Banana - A live demo showing how the AI CMO Assistant handles research, creative direction, and reporting in real time Join the training here
Join our AI CMO Assistant Feature release!
🚨 Training goes live in 1 hour at 1PM EST 🚨
Today we’re dropping one of the biggest updates yet to the AI CMO Assistant. Inside this session @Antonio Romero will walk through: - MCP Connectors – integrate your meta ad accounts and tools directly into the Assistant. - Sandbox Mode – run strategy across multiple LLMs like GPT-5, Claude, Perplexity, Nano Banana and more. - Live demo – see how the AI CMO Assistant handles research, creative direction, and reporting in real time. On top of that, we’re dropping a special offer for everyone live where you could win a free month of access. If you’re a founder, marketer, or operator looking to sharpen your edge in Q4 and beyond, this is the session you don’t want to miss. Add to your calendar
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🚨 Training goes live in 1 hour  at 1PM EST 🚨
Why Your Creative Direction Matters More Than Your Targeting
A lot of founders obsess over building the “perfect audience” in Ads Manager.But here’s the truth: Meta’s algorithm is better at finding buyers than you are. Your real advantage isn’t in micromanaging targeting. It’s in dialing in the creative direction that speaks directly to your audience. When your messaging, visuals, and angles resonate, Meta pushes that content to the right people automatically. The algorithm rewards relevance. So the real question becomes: what should you actually say to your audience? Here are a few directions that consistently work: - Call out their problem directly: “Struggling to find jeans that actually fit?” - Show the transformation: “From tired, dull skin to glowing confidence in 30 days.” - Tell a relatable story: “I was sick of wasting money on supplements that did nothing. Then I tried…” - Highlight what makes you different: “Most protein powders are packed with fillers. Ours is clean, simple, and designed to fuel recovery.” - Tap into emotion: “Confidence is not a luxury. It’s something you deserve every single day.” - Leverage social proof: “Trusted by 100,000+ women who wanted skincare that actually works.” What’s one angle or story you’ve tested that hit way harder than expected?
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🚨 Big one this week
This Friday at 1 PM EST we’re going live to unveil the brand new Sandbox Mode inside the AI CMO Assistant. Why this matters: Most tools lock you into one model. Sandbox lets you tap into GPT-5, Claude, Perplexity, Nano Banana and more… all in one place. In this session we’ll show you how to: - Run customer avatar research that actually gives you insights worth using - Turn those insights into a creative brief in minutes - Spin up on-brand static ads you can ship the same day Happening Friday at 1 PM EST inside the community.
🚨 Big one this week
If you started today what's the first thing you would focus on?
Q4 can make or break a DTC brand. Some founders spend months preparing with ad creative, inventory, and landing pages dialed in. Others scramble last-minute, and it shows in their results. Here’s the thing: there’s no single “right” way to approach Q4, but there are a few moves that separate the brands who crush it from the ones who miss out. If you were launching your brand today and had only 30 days to prepare for Q4, what’s the one thing you’d focus on first? Ad creative? Offer structure? Email flows? Landing pages? Something else?
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Sebastian Fuentes
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1,261points to level up
@sebastian-fuentes-2392
Cofounder At Growthub and The DTC Vault | Email Marketing Expert with over $5M Generated

Active 17h ago
Joined Apr 9, 2024
New Jersey
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