Hey guys, I got a question, if anyone might have an answer. We are noticing a big dip in performance on our Polish online store in the last week or 2. Our CPA has went up 20%, after we had the best performance in august. We implemented a new payment method right around that time and after implementing it we actually saw an increase in Checkout-order % - so it's not a CR issue. However we did notice an increase in discrepancy between browser and server tracking on Meta. The payment method in question is Przelewy24, which is the most popular payment method in Poland, so it should help with performance and it did improve the CR in that regard. We are using shopify and from what I've seen Przelewy takes the customer to their website to complete the payment - similair as paypal. My concern is that this is causing some problems with the facebook performance however - maybe it's sending wrong signals to Meta which causes a worse performance. We are noticing slower reporting in the Ads dashboard as well. If anyone has any experience about this I'd appreciate some input. Love

I am running the ads in the UK market. I have 1 ATC, 0 sales, a 4.5% click thru rate. I am headline testing under the same campaign using Claude. Am I doing something wrong?

Q4 can make or break a DTC brand. Some founders spend months preparing with ad creative, inventory, and landing pages dialed in. Others scramble last-minute, and it shows in their results. Here’s the thing: there’s no single “right” way to approach Q4, but there are a few moves that separate the brands who crush it from the ones who miss out. If you were launching your brand today and had only 30 days to prepare for Q4, what’s the one thing you’d focus on first? Ad creative? Offer structure? Email flows? Landing pages? Something else?

Can anyone please advise me if my ad is likely to perform as a meta purchase ad? Ad in question: https://drive.google.com/file/d/1zFAGYzZYXACca5DUX6CReR1hLYR2i2LD/view?usp=drivesdk This ad is going to this landing page: https://saltanat.life/products/regal-mughal-dynasty-shawl-sultanas-alcove Feedback is appreciated! Cheers,

If your brand could collab with any celebrity or influencer, who would it be and why? Big name for reach or niche fit for your audience? Drop your pick below.