From $50K Goal to $78K in Just 50 Days · The DTC Vault by Growthub

From $50K Goal to $78K in Just 50 Days

When this leather goods brand came to us, their goal was simple: hit $50K in sales within 60 days. A tough target, but achievable with the right strategy.

Here’s how it played out.

We started by leaning into user-generated content. Instead of polished brand ads, we scripted and briefed creators to produce authentic content that felt real. These UGC ads became the backbone of the campaign and immediately started driving strong engagement and conversions.

Next, we tightened up the retargeting. By focusing on Instagram audiences and lookalikes, we were able to pull warm traffic back into the funnel with simple static ads. The result? More people coming back to buy after their first touchpoint.

But where things really clicked was the landing page. We rebuilt the Buy Box section to showcase the product with high-quality lifestyle shots of real people actually using it. That small change made a big difference in conversion rates.

The final piece was keeping the campaign setup simple. We ran everything under a CBO, scaled budgets gradually every few days, and let the data guide us instead of overcomplicating things.

The result?

$78K+ in sales within 50 days (beating the goal by $28K)
641% growth compared to the previous 50 days
146% higher sales compared to the same period last year
Over 2x ROAS from Meta ads alone

Check out the full case study here

This case study is a reminder that when you align creatives, retargeting, and landing page experience, growth follows.

If you want help identifying where your brand is leaving money on the table, I’m opening up free launch strategy sessions this month. I’ll walk you through what’s holding you back and how to start seeing sales.

[Book your free strategy session here]

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