Im Aakash i'm the Co-founder and CEO of Growthmak, I always love to share my learning and growth together sharing an insight here, hope a few find it useful We were running over a dozen campaigns at once. Separate campaigns for prospecting, retargeting, cart abandoners... you name it, we had it. My team was stuck in a constant cycle of shifting tiny budgets, tweaking audiences, and analyzing spreadsheets until our eyes blurred. We were working harder, but not necessarily smarter. The results were plateauing, and honestly, our creativity was suffering. We were so focused on the plumbing that we forgot to create compelling art. Then, we took a step back and faced a hard truth: we were fighting the algorithm, not working with it. Meta's message has been clear for a while now: embrace automation, focus on creative. So, we did something that felt terrifying at first. We turned everything off. We replaced our tangled mess with a simple, powerful, two-campaign structure: An Advantage+ Shopping Campaign (ASC): This is now our workhorse. We feed it our best-performing ads, set a budget, and let Meta's AI do the heavy lifting of finding customers across the entire funnel—from brand new eyes to ready-to-buy shoppers. A Creative Testing Campaign: This is where our human energy goes now. We run fast, controlled tests on new visuals, hooks, and offers in this separate campaign. Once we find a winner, we move it into the main ASC to scale. The result? Our ROAS improved. My team got their time back. And our creative output has never been better because we're focused on the one thing the AI can't do: coming up with brilliant ideas. The lesson for me was profound. Sometimes, letting go of granular control isn't a sign of weakness, but a strategic move toward greater efficiency and impact. Stop fighting the machine. Start feeding it. If you have any questions about simplifying your ad account, feel free to DM me for a chat, or comment below so we can all learn together!

A lot of founders obsess over building the “perfect audience” in Ads Manager.But here’s the truth: Meta’s algorithm is better at finding buyers than you are. Your real advantage isn’t in micromanaging targeting. It’s in dialing in the creative direction that speaks directly to your audience. When your messaging, visuals, and angles resonate, Meta pushes that content to the right people automatically. The algorithm rewards relevance. So the real question becomes: what should you actually say to your audience? Here are a few directions that consistently work: - Call out their problem directly: “Struggling to find jeans that actually fit?” - Show the transformation: “From tired, dull skin to glowing confidence in 30 days.” - Tell a relatable story: “I was sick of wasting money on supplements that did nothing. Then I tried…” - Highlight what makes you different: “Most protein powders are packed with fillers. Ours is clean, simple, and designed to fuel recovery.” - Tap into emotion: “Confidence is not a luxury. It’s something you deserve every single day.” - Leverage social proof: “Trusted by 100,000+ women who wanted skincare that actually works.” What’s one angle or story you’ve tested that hit way harder than expected?

Chakalaka Brands had the traffic, but not the sales. Their site was converting at just 0.23% and every click they paid for was leaking out of the funnel. We partnered with them to completely rebuild their customer journey and ad strategy. Here’s what moved the needle: 1. CRO + Website Redesign - Removed friction across the buying journey - Built a high-converting landing page with a value-led offer - Optimized cart and checkout for flow and urgency 2. Meta Ads Management - Developed creatives that told the brand story while showcasing the offer - Managed the ad account with weekly performance reviews and custom dashboards The Results: - Landing page CVR: 7.19% - Store CVR: 0.23% → 3.85% - Sales up 756% in 90 days - AOV stayed strong, proving growth wasn’t driven by discounts Key Takeaways for Your Brand: - Data-driven insights are the foundation of CRO - A frictionless checkout can unlock major gains - CRO is never a one-time project, it’s an ongoing process This is the type of strategy we execute for brands inside Growthub. If you want to unlock similar results, let’s talk. 👉 Book your free Skool discovery call

Hitting publish on your first campaign is one of the most exciting (and nerve-wracking) parts of building your brand. The questions start piling up: - Did I set everything up right? - Is my creative strong enough? - What if I burn through my budget with no results? If you’ve been holding back because you’re not sure where to start or what steps to follow, we put together something that will help: The Launch Your DTC Brand Checklist. It walks you through the essentials you need to have in place before turning on ads, so you can launch with confidence and avoid costly mistakes.

When this leather goods brand came to us, their goal was simple: hit $50K in sales within 60 days. A tough target, but achievable with the right strategy. Here’s how it played out. We started by leaning into user-generated content. Instead of polished brand ads, we scripted and briefed creators to produce authentic content that felt real. These UGC ads became the backbone of the campaign and immediately started driving strong engagement and conversions. Next, we tightened up the retargeting. By focusing on Instagram audiences and lookalikes, we were able to pull warm traffic back into the funnel with simple static ads. The result? More people coming back to buy after their first touchpoint. But where things really clicked was the landing page. We rebuilt the Buy Box section to showcase the product with high-quality lifestyle shots of real people actually using it. That small change made a big difference in conversion rates. The final piece was keeping the campaign setup simple. We ran everything under a CBO, scaled budgets gradually every few days, and let the data guide us instead of overcomplicating things. The result? - $78K+ in sales within 50 days (beating the goal by $28K) - 641% growth compared to the previous 50 days - 146% higher sales compared to the same period last year - Over 2x ROAS from Meta ads alone Check out the full case study here This case study is a reminder that when you align creatives, retargeting, and landing page experience, growth follows. If you want help identifying where your brand is leaving money on the table, I’m opening up free launch strategy sessions this month. I’ll walk you through what’s holding you back and how to start seeing sales. [Book your free strategy session here]