Adidas 2024 Q4 Campaign · The DTC Vault by Growthub

Elnel Andrew Roque

Aug 17 • Share Valuable Strategies 🚀

Adidas 2024 Q4 Campaign

1. Early Offer Strategy

Black Friday started early — from Nov 19 to Nov 30, Adidas ran staggering discounts of up to 60% on select items.
Creators Club members got VIP early access + deeper discounts, boosting loyalty sign‑ups by nearly 390K members.

2. Creative Holiday Campaigns

“Unbox 2024” holiday theme ran across stores and digital platforms.
Adidas activated influencers, athletes, and even launched shoppable Instagram Reels, seamlessly merging content with commerce.
Limited collabs with LEGO, Disney, and Karlie Kloss created hype and full-price sales for hot products.

3. Site & Operations Optimization

No website crashes despite massive traffic.
Fast mobile experience, guest checkout, and clear holiday navigation made impulse buys easy.
Inventory and fulfillment were well-prepared to handle Q4 order surges.

4. The Results

+19% sales growth in Q4 (~€6B).
Holiday campaign generated €280M in revenue.
Turned a loss in Q4 2023 into a €57M profit in Q4 2024.

** Key Takeaways for Your Brand**

Launch Q4 early and give VIPs first dibs.
Tell a holiday story, not just deals.
Use influencer content and social commerce creatively.
Ensure your site is fast, mobile-friendly, and checkout-friendly.
Be strategic with discounts. Mix urgency with margin-conscious offers.

👉 We’ll break down exactly how you can mirror these moves in this week’s Q4 Brand Preparation live training. Want help springboarding from Adidas to your own brand’s creative and tactical road map?

📅 Save the date:

https://www.skool.com/growthub/calendar?eid=1199a635658b4113815c3342313b8953

2 comments