Im Aakash i'm the Co-founder and CEO of Growthmak, I always love to share my learning and growth together sharing an insight here, hope a few find it useful We were running over a dozen campaigns at once. Separate campaigns for prospecting, retargeting, cart abandoners... you name it, we had it. My team was stuck in a constant cycle of shifting tiny budgets, tweaking audiences, and analyzing spreadsheets until our eyes blurred. We were working harder, but not necessarily smarter. The results were plateauing, and honestly, our creativity was suffering. We were so focused on the plumbing that we forgot to create compelling art. Then, we took a step back and faced a hard truth: we were fighting the algorithm, not working with it. Meta's message has been clear for a while now: embrace automation, focus on creative. So, we did something that felt terrifying at first. We turned everything off. We replaced our tangled mess with a simple, powerful, two-campaign structure: An Advantage+ Shopping Campaign (ASC): This is now our workhorse. We feed it our best-performing ads, set a budget, and let Meta's AI do the heavy lifting of finding customers across the entire funnel—from brand new eyes to ready-to-buy shoppers. A Creative Testing Campaign: This is where our human energy goes now. We run fast, controlled tests on new visuals, hooks, and offers in this separate campaign. Once we find a winner, we move it into the main ASC to scale. The result? Our ROAS improved. My team got their time back. And our creative output has never been better because we're focused on the one thing the AI can't do: coming up with brilliant ideas. The lesson for me was profound. Sometimes, letting go of granular control isn't a sign of weakness, but a strategic move toward greater efficiency and impact. Stop fighting the machine. Start feeding it. If you have any questions about simplifying your ad account, feel free to DM me for a chat, or comment below so we can all learn together!

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