This Month, I consumed one of the most important pieces of advice ever from the Flow state expert, Rian Doris, it was so good that I ended up consuming it multiple times The video course was about leverage. Wait, you've probably heard about it, but the real question is, how? Here is a synthesized version of what I learned: If you think working more hours will lead to success, you’re playing the wrong game. 🚫 In fact, more hours don’t mean more productivity. It’s time to rethink what it really takes to get ahead. Here’s the truth: Productivity isn’t about hustle. It’s about leverage. ⏳ Most productivity advice pushes you to “work harder,” “hustle more,” or “grind it out.” But that’s not the problem. The real issue is a broken mindset that focuses on input—how many hours you’re working—rather than output—what you’re actually accomplishing. 🔑 Productivity = Output Value / Input Cost The goal is simple: Get more done with less effort. But how? Leverage. 🔧 Leverage is the key to working less but accomplishing more. It’s about finding ways to multiply your efforts, whether through people, technology, systems, or prioritization. Think about it like this: ✅ If you can land a $10,000 deal in 30 hours, you're more productive than someone landing $12,000 in 50 hours. ✅ If you write 1,000 words in 5 hours, you're more productive than writing 1,300 in 11 hours. The secret? Focusing on the highest leverage activities that give you the best return on your time. But here’s the catch: 🕰️ The true productivity game is about getting better results in less time. So, how do you do that? 📈 1. Prioritize the high-yield tasks. 📈 2. Eliminate the low-leverage, time-draining activities. 📈 3. Build leverage—hire, automate, or delegate. Here’s the mindset shift you need to make: 🚀 Stop measuring success by hours worked. 🔄 Focus on leverage and how much output you can get for every unit of input. In this game of productivity, you don’t need to work harder; you need to work smarter. 💡 What are you doing to increase your leverage and maximize your output with minimal input?

People talk about "hook" the audience, "the first 5s are more important than your entire life" But... How do you actually do that...EFFECTIVELY Sometimes you spend forever on a video, like, hours and hours, and then... crickets? Yeah, me too. It's super frustrating! Basically, I've been diving into the whole "why do people watch stuff?" thing, and I've come up with this 5-step system. Here's the lowdown: 1. Hit 'em with the Pain Point: Like, what's bugging your audience? What are they struggling with? If you can nail that, they'll be like, "Whoa, this person gets me!" Think of Rian Doris, He honestly one of the best examples, and I would say he's the person I learned this from, you can watch these first 30s to for example, but not before you continue reading lol.----------------------------------------------------------------------------------------------------------------------- 2. Promise 'em a Plan: Don't just complain about the problem; tell them you have a solution. "I'm gonna show you how to fix this!" That's what gets people to stick around, having a visual graphic on the screen is also good to reduce uncertainty and add curiosity.----------------------------------------------------------------------------------------------------------------------- 3. Show 'em the Proof: If you've got results, show 'em off! People trust experts. Like, Alex Hormozi? He's got the numbers to back it up. But hey, if you don't have that yet, no worries, you can show them how much effort you put in.--------------------------------------------------------------------------------------------------------------------------------------------- 4. Effort Matters: People value things that take time and hard work. So, if you spent 700 hours learning something, tell them! It's like, if someone tells you they made a presentation with AI, it's not as impressive as if they said they spent days working on it.----------------------------------------------------------------------------------------------------------------------- 5. Reciprocity Rocks: It's like, "I gave you this awesome info, maybe you could subscribe?" Like, Steven Bartlett on "The Diary of a CEO." He gives tons of value, then asks for a small favor. And hey, you could even offer a freebie, like a template or something.

Make stuff that the market wants but low supply Do you understand or want more examples?

Long story short... 1. E-commerce is Broken Ad costs are skyrocketing while conversion rates are dropping. Increased competition and low customer loyalty make traditional models unsustainable. Many businesses are overly dependent on ads and platform algorithms. 2.The Power of Founder-Led Brands Successful brands like MrBeast (Feastables), Logan Paul (Prime), Rihanna (Fenty), and Conor McGregor (Proper 12) thrive due to their founder’s personal brand. Even smaller founders can leverage personal branding (e.g., Amy Smil’s OnM scaled from 500 Twitter followers to £24M revenue), or Iman Gadzhi, built a multi-million dollar eyewear brand mainly through organic traffic before introducing ads. 3.Organic Traffic as the Key to Longevity Content acts as a long-term asset that drives traffic without continuous spending. Unlike traditional e-commerce, founder-led brands create perpetual free acquisition channels through content. 4. Balancing Organic & Paid Strategies Founder-led brands should use organic as a foundation before scaling with paid ads. Ads become more powerful when used to accelerate a proven organic model rather than as the primary traffic source.

I would like to share with you a great book I discovered few months ago and one of my trick for reading actively. If you don't take notes, you will forget all what you read. That is why, I like to create a kind of a mind map of the book. 🧠 I use Mindnode a great app, you can find it in App Store. I follow the table of content and add notes, illustrations, screenshots... to remember key points. You will find in the attachment an example of my favorite book about building a personal brand. ❓I'd love to hear about your favorite book on personal branding in the comments. 📚 What's your tip for active reading?