Trust is Built Before the First Sale
People don’t buy just because they see a product or service—they buy because they trust the brand behind it. In today’s world, trust is built long before money ever exchanges hands. Every touchpoint, from your content to your customer interactions, plays a role in shaping how people perceive your business. Your website is often one of the first places potential customers go to learn more about you. It’s not just a digital storefront; it’s a trust-building tool. Things like professional design, social proof, clear messaging, and even the way your brand story is presented all contribute to how credible you appear. That’s one of the reasons I’ve been offering free website design—to build my portfolio while helping businesses create an online presence that fosters trust from the first visit. A business that feels familiar, reliable, and easy to engage with will always stand out. When people trust you, they don’t just buy once—they keep coming back.