If your VSL feels like a textbook — long, dense, and packed with every detail imaginable — you’re losing high-ticket buyers fast. Think about the last Netflix trailer you watched:It wasn’t trying to explain everything. It teased the story. Built emotion. Made you need to see more. That’s exactly how your VSL should feel: - Hook them emotionally in the first 5 seconds. - Show them you understand the real problem they care about. - Tease the transformation you can deliver — without giving a full lecture. Because busy buyers aren’t grading essays. They’re making fast decisions based on feeling + trust. Your VSL should sell the next step — not the entire encyclopedia. I'll talk more in detail about VSLs tomorrow, stay tuned.

If we could only use ONE Word to sum up the CORE of what marketing is this would be the word. In simpler times of historical past - that was the simple activity. Make The Offer Such a calm centering look at why we do all we do --- to MAKE THE OFFER!

It’s easy to get caught up in trying to “get more clients.” That question is everywhere: “How do I attract more leads?” “How do I close more sales?” “How do I make people choose me?” But here’s the real shift that changes everything: Stop chasing more. Start aiming deeper. Clients pay based on the value of the problem you solve. If you’re solving surface-level problems—like “get more likes,” “make it look pretty,” or “write captions”—you’ll always be treated like a commodity. Easily replaceable. Easily undervalued. But when you shift to solving critical business problems—like increasing conversion rates, fixing abandoned cart issues, increasing retention, boosting LTV (lifetime value), reducing customer acquisition costs—suddenly, you become essential. You move from being seen as “helpful” to being “profitable.” And profitable partners get paid well. I’ve learned this first-hand working across multiple business setups—once I focused on solving core issues (not just tasks), the conversations and outcomes changed. ✅ If you’re not sure what deeper problems your audience is facing—or what your current offer is truly solving—I’d be happy to take a look and give a free breakdown. Just drop what you’re working on or struggling with below. Let’s fix the real bottlenecks.

I love Cute Charts - I always have - Grab every Free pdf chart instantly, AND stay up late at night absorbed in my own chart-making - even forget about Supper - Key Question: Could Humans survive on Charts alone? Key Answer: Probably this ONE! (attached)

Hey Prime Movers... So, a few days ago I posted the link to my "Star, Story, Solution" training, and you guys LOVED IT (thanks for all the positive comments - it made me what to find a lot more GOLD for you guys!)... As I'm preparing for the Selling Online event, I found another gem from the past. It was a copywriting presentation I did in a small hotel room, with some of the top marketers in the world, 2 years before we launched ClickFunnels. The premise of the video is, how do you create 'inception' in the mind of your reader, so that it becomes their idea to buy from you (instead of you selling them anything). Check it out, and let me know your thoughts about it (but more importantly, how you can use any of these principles in your emails, ads, webinars, etc...) Thanks! I hope you love it! Russell 'Inception Secrets' Brunson