For everyone who's on the VIP Special Access Q&A Session - let's GOOOO! What are your "AHA"s!?! let those who are NOT here see what they're missing (and record your biggest moments). VIP Day starts at 9:00am MST. --------- Missed it? Grab Your Ticket to join us LIVE right here!!

I would like to share with you a great book I discovered few months ago and one of my trick for reading actively. If you don't take notes, you will forget all what you read. That is why, I like to create a kind of a mind map of the book. 🧠 I use Mindnode a great app, you can find it in App Store. I follow the table of content and add notes, illustrations, screenshots... to remember key points. You will find in the attachment an example of my favorite book about building a personal brand. ❓I'd love to hear about your favorite book on personal branding in the comments. 📚 What's your tip for active reading?

👉🏻 Add any of your 'Aha Moment's, biggest take-a-ways and breakthroughs HERE so you can reference them for the Breakout Room after Session #1 - Day 1 of Selling Online!!! Let's GO!!! Can’t Login? Try Logging In Here. If that doesn’t work, DM @Aldo Peña for support! Still Need A Ticket? Grab Your Ticket to join us LIVE right here!!

Who’s Ready To Get Started!!! Jump In Now - Log into the Event Dashboard! If you don’t have a ticket yet, hurry and grab your Selling Online ticket here!! It may take a second for your access to come through, so don’t sweat. I’ll be jumping on a bit early this time, right before we ‘officially’ start, so get ready & say hi!!! PS - Make sure to login using the email you purchased with. If you have issues, DM @Aldo Peña for support 😉

The seminal book, "Influence" by Dr. Robert Cialdini will show you how to be super persuasive and hear that magical word, 'YES,' more often in your business deals and everyday life! If you've been in the online game long, you've seen many of these Persuasion Principles. This book is the secret sauce behind many successful off/online marketing campaigns, teaching you how to ethically tip the scale in your favour and close more sales. So, let's get ready to level up your persuasion skills while having fun – just remember to use your new superpowers for good, yuh hear? 😉 TL;DR: The 7 Principles of Influence (see screenshot #2 & #3) 1️⃣ Reciprocity : Give first → Ask later - A skincare brand offers a free eBook on "5 Steps to Glowing Skin" to email subscribers → causing an increase in sales. - You help a neighbor move → they invite you to dinner later. 2️⃣ Commitment : Start small → Build big. - An app asks users to commit to “3 workouts this week” → leads to premium subscriptions. - You start journaling daily → soon you’re writing pages every night. 3️⃣ Social Proof : Follow the crowd. - A SaaS company showcases testimonials like “10,000+ businesses use us!” → increases sign-ups. - You see friends raving about a new Netflix movie → you decide to watch it too. 4️⃣ Liking : People buy from those they like. - Influencers with relatable vibes sell products effortlessly → think TikTok. - Your friend recommends a book → you buy it just because they’re so excited. 5️⃣ Authority : Trust the experts. - A financial advisor posts LinkedIn videos wearing a suit → builds credibility. - You trust your doctor’s advice over random Google AI results. 6️⃣ Scarcity : Rare = desirable. - An e-commerce site uses “Flash Sale: Ends in 2 Hours!” → drives urgency. - You grab the last slice of pizza at a party → FOMO wins. 7️⃣ Unity : Shared values = stronger bonds. - A brand aligns with #ClimateAction → eco-conscious buyers flock to them. - You bond with someone over a shared love of hiking → instant friendship.