The New Opportunity to Grow Your Content · Selling Online / Prime Mover

The New Opportunity to Grow Your Content

Long story short...

E-commerce is Broken Ad costs are skyrocketing while conversion rates are dropping. Increased competition and low customer loyalty make traditional models unsustainable. Many businesses are overly dependent on ads and platform algorithms.

2.The Power of Founder-Led Brands Successful brands like MrBeast (Feastables), Logan Paul (Prime), Rihanna (Fenty), and Conor McGregor (Proper 12) thrive due to their founder’s personal brand. Even smaller founders can leverage personal branding (e.g., Amy Smil’s OnM scaled from 500 Twitter followers to £24M revenue), or Iman Gadzhi, built a multi-million dollar eyewear brand mainly through organic traffic before introducing ads.

3.Organic Traffic as the Key to Longevity Content acts as a long-term asset that drives traffic without continuous spending. Unlike traditional e-commerce, founder-led brands create perpetual free acquisition channels through content.

4. Balancing Organic & Paid Strategies Founder-led brands should use organic as a foundation before scaling with paid ads. Ads become more powerful when used to accelerate a proven organic model rather than as the primary traffic source.

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