Last week I lost my Skool flame for the first time in 365 days, and it happened in the middle of the best three to four weeks I've ever had. I made nine interactions that day. You need ten to keep the flame. It happened because I've cut right back. I used to post and comment across a lot of communities every day. Now I post far less, and I only put something up if I think you'd bookmark it. The other change is the order. In every post and every video, the person reading or watching comes first. Whatever I've got to promote goes at the bottom. The title is what these feeds look like to me a lot of days. I've got this, I've got that, join this, join that. It's promotion with nothing to learn from and no story behind it, and people scroll past because nobody opens a feed hoping to be sold to. We're all here to promote what we do and make money. I am too. I've just found it works better when the reader gets something first. I'm not telling you to do the same. These are small tweaks that worked for me, and they mean you'll see me around less. Agree or disagree? Tell me below. And the bottom of the post, as promised: if you run a Skool community and want YouTube to bring members into it, that's what we work on in The Content Revenue Lab. It's free to join.

Most Skool owners I come across aren't using social media at all. They post inside their community and wait. Very few are using Instagram. So I spent a few hours going through the public YouTube and Instagram activity of four fast-growing Skool communities. Two run YouTube and Instagram together, one runs Instagram alone and one runs YouTube alone. The pattern wasn't the platform. It was what happens at the end of every piece of content. The three that use Instagram all close their Reels by asking you to comment a keyword, and the full video or a free resource lands in your DMs. Two of the YouTube channels put the Skool link on the very first line of the video description, where it sits above the fold and is clickable. The setup I'd run starts with a long YouTube video, cut into Shorts that point back to it. For Instagram, I'd recommend making Reels created specifically for it, with their own hook and call to action. If you don't have the time or the resources, repurpose the same clips you cut for YouTube Shorts. I use Opus Clip to do that, or you can cut them by hand in your video editing software. Either way, each Reel asks for a keyword, and a DM sends the YouTube link and your Skool link. Because very few owners in your niche are doing it, it's an easy way to stand out. I've put the exact step-by-step into a free PDF, including the settings that keep your Instagram account from being flagged. Swipe right 👉 to get it. You don't need to join anything. If you'd also like to see how I run my own community, it's HERE. Des Dreckett - The Content Revenue Lab

Since jumping into Claude a little over 7 months ago, I have made dozens of apps, websites, landing pages and lead magnets. Like everyone else, AI has assisted me with a lot of projects and content, but I don't know if you all know the capabilities and how much you can save by making your own apps. Most people don't know where to start or how to even ask Claude what to make for them. Well, I've got you covered. Soon I'll be launching my Personalized Productivity App Kits. They are essentially templates that get you started on building useful things to help grow your business. Not only can you buy your own kits to install into your Claude as artifacts, but you can also personalize them to fit your exact needs. No longer do you have to wait for feature requests. You and Claude can work that out in minutes. My business has completely changed for the better since I figured out how to use these apps to solve my problems and generate leads. For example, one problem I've had is keeping all my content ideas and planning in one place. I used to use Notion, but its limitations always caused me to stop using it. My solution was to build my own app that solved my specific problems and helped drive consistent leads for my business. Now I have a Content Planner designed for a content creator like me. I no longer have to fit into another app creator's box. They are built from years of content creation productions. I know what a real content creator needs. My apps are also designed to make sure you keep your voice alive in your business. They are designed to help you through the content creation process, not hand it over to AI. But there are lots of places you can get help from Claude if you get stuck. The great part about hosting an app in Claude is that if you ever want to update the app, have a question, or ask it to change the look and feel of the app, you just ask it inside the chat area where your app is housed. I truly love this part. It changes everything. And now all of my most important productivity apps are in one place and inside the tool I use the most: Claude.

Beore I post anything now, whether it's in my own community or someone else's, I ask myself one question: would I bookmark this? Not like it, or nod and scroll on. Actually save it so I can come back when I need it. That question is why I've slowed my posting right down. I used to post to keep the cadence going. Now if the honest answer is no, the post doesn't go out. I'd rather share less often and have each one be something worth keeping. The posts people bookmark usually give them something to use later, like a step-by-step they can follow, a template they can copy, or a result with the honest detail of how it happened. A post that only says you showed up gets a like and is forgotten by tomorrow. So try it on your next post. If you wouldn't save it yourself, what could you add to make it worth saving? What's the last post you bookmarked, and what made you hit save? Des

Since I turned Growth Boost on 48 hours ago, we've received 1 new member who promptly churned because he said he didn't like recurring subscriptions. Up until that point in time, we consistently got 2-3 new QUALIFIED members every day. Now mind you, those were free members, and we do not get a new paying member every day, so that is definitely something to take into consideration... If you were me, what would you do? Vote in the poll below, and share your comments as well. I'd love to hear what you think.