One thing I donβt recommend when youβre building an offer?
Asking your members what you should price it at.
Have conversations about what they want.Have conversations about their problems.Have conversations about what outcome would feel valuable.
But donβt crowdsource your pricing.
Why?
Because itβs not their business.
Not in a βnone of your businessβ kind of way.
I mean literally β this is your business. You are the one building it. You are the one delivering. You are the one carrying the time, energy, and responsibility.
If you ask what something should cost, most people will say lower. Not because they donβt value you β but because lower feels safer for them.
Or youβll get the opposite. Someone who loves your work will say βYou should charge way more!β because they believe in you. But theyβre not managing your calendar, your workload, or your income goals.
Pricing isnβt a popularity vote.
Itβs a business decision.
Instead of asking your audience what to charge, assess:
Who are my current warm leads?
What income level are they operating at?
What transformation am I delivering?
How much time and energy will this require from me?
What do I feel aligned and confident being paid for this?
We donβt base our pricing on opinions.
We base it on positioning, delivery scope, audience capacity, and our own comfort with being compensated.
And we absolutely factor in time investment.
If your offer requires high touch, custom feedback, calls, or ongoing support, that must be reflected in the price. Otherwise youβll start resenting the delivery β and thatβs when businesses start to feel heavy.
Have lots of conversations about the offer.
Get clarity on the outcome.
Validate the problem.
But decide the price like a business owner.
If youβre building or refining an offer this year and want structured support around pricing, positioning, and launching in a way that actually feels sustainableβ¦
Right now itβs $97 one-time.On March 14th, it increases to $197 one-time.
If youβre not ready to jump into the full community yet, you can start with the free course inside called Phase 1: Getting Launch Ready and begin laying the foundation. Build it right.
Price it intentionally.
Launch it strategically.