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High Intensity Business
270 members • Free
3 contributions to High Intensity Business
18d •
Just to finish off...
I'm sure Lawrence has said all of this. My main focus would be to clearly write down: 1. What sort of business do you want? Is it a small 1:1 facility or do you have aspirations to run a franchise model? Is it something in-between? Then 2: Create a target bullseye that fits your vision: Who do you want as your primary customers? Who would you like as customers - but are less fundamental to your business model? Who else do you think you could attract? Next: Figure out your USP. What makes you different to the 1000's of other gyms / facilities etc that are around. Finally... network... network... network to sell what you're offering (no matter how much you may dislike networking) BUT only in the areas where your target customer base sits. Give it some real pizzaz. If you "scatter bomb" your approach you will end up spending too much time and money on an audience that a) you don't want and b) aren't interested. Hope some of this resonates and helps.
2 likes • 17d
Thanks Lawrence. There's so much more to this. I'd be taking time to define what my brand image was. HIT is a brand but what does each facility see as their own brand image? This is part of the USP. E.g. Would the brand be one of friendly guidance in a private environment, local, effective and time efficient? Etc. Many private HIT facilities and even the franchises all seem to cluster under these broad groups. They're not differentiated enough really. It's like plane manufacturers all saying our planes will get you there safely and quickly. There's a lot of competition. E.g. What would drive me to buy a Boeing Jet over a Gulfstream Jet? I wouldn't waste time on a Vision and / or Mission statement. They're typically devised with a lot of effort and good intent but usually become fairly irrelevant and meaningless quite quickly. My fundamental question would be "What makes my business really different?" Once I had all this is place I would look at very clearly devising a 3 part strategy to move forward. The strategy would consist of looking at the short, medium and longer term steps I would need to take every day to achieve my business goals and - most importantly - how I would take them. Finally I'd make sure I was aware of potential emergent strategies driven by market conditions. How would I react if someone else set up a similar facility on my door step? What is the contingency for a financial downturn? And so on... The thing is if you're running a small gym basically as a hobby - then none of this really makes any difference but if you want to use the business to keep food on the table and pay the mortgage then it becomes a key part of having a successful model. I thought Tom put a great comment in the chat yesterday. To paraphrase he said you have to be willing to sacrifice to make it work. I would use the phrase I used at the Strength Forum. You have to be "comfortable being uncomfortable." I might trademark that! 😂 Hope all this helps people in some way
Dec '25 •
UK HIT Studios near Cambridge?
Hello all, I have a young orthopedic surgeon & wife couple who’ve started HIT training with us at Evolved Strength in Calgary AB Canada. They’ve been loving it & want to continue HIT when he returns to the Cambridge area for a job next April-May. Can anyone refer some great HIT studios in that area for me to pass on?
1 like • Dec '25
There are four 1:1 HIT Studios that I'm aware of. Two in the East Midlands, about 75 miles from Cambridge, one in Yorkshire which is an additional 100 miles and one just outside Newcastle (which is another 250++ miles away). One gym has X-Force equipment (around 200 miles from Cambridge). Numerous gyms have Nautilus, Hammer Strength equipment or similar and have PT's who offer HIT style training. Fit20 is one of those.
Nov '25 •
Things I learned at Strength Forum 2025
If you don't ask you will never know the answer. Obviously we all know who @Pete Cerqua is. Before I started coaching with Pete I was 255 pounds. Life had kicked my butt and my weight showed it. I heard Pete talk about how losing weight had helped his business. After I decided to move forward with this business I made a decision to lose weight. Going through coaching Pete reinforced that idea. He challenged me to lose weight. A lot of weight. It is working, people are taking notice. Now the goal is to get down to 190 pounds. I had to ask Dr. Ellington Darden to measure my arms. Especially when the topic of his talk was arms. I don't know about y'all but when I got interested in lifting I wanted to grow my arms. I remember in his book "The New High Intensity Training" Darden talks about the length of the muscle determines it's potential growth. So I had to ask him about the potential of my arms. He measure them at 17 inches. He said I can add another inch to each arm. I also asked Jim Flanagan if I could come back for a workout. Asked how the workout demo guinea pigs are selected. Then volunteered myself for selection. I also wrote a little less than 14 pages of notes. I need to sit down and reread through them multiple times to digest it all. If you are on the fence about going to Strength Forum next year GO! Ask questions and be bold. And remember "People with small calves should pay more in taxes." -Alexander Hamilton
1 like • Dec '25
Marginally better
2 likes • Dec '25
Bit of photo editing
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