Most Skool owners think they need viral content to drive members. They don't. When someone searches YouTube for a specific answer to a specific problem, they are already motivated. They are not browsing for entertainment. They have a question and they want it solved. A video that answers that question clearly does not need to compete with anyone. It just needs to be useful. That viewer is also pre-qualified. Someone watching a video about a problem your community solves is already closer to joining than almost anyone you would reach through trending or entertainment content. They arrive with context. They arrive with intent. This is why the Skool community owners getting consistent YouTube-driven growth are not making flashy videos. They are making the video that answers the question their ideal member just typed into the search bar. If you are building a Skool community and want YouTube to do the heavy lifting on member growth, this is what we work on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Something different is happening in The Content Revenue Lab today, and it's specifically for anyone running or building a Skool community. At 4 pm UK time, I'm bringing in @Justin Yip, founder of the Aligned Entrepreneur Network. Justin is running a live workshop on two things most Skool owners overlook: how to optimise your about page for conversions, and how to start conversations with new members that actually lead somewhere. His core idea is simple. Conversations about desired outcomes lead to sales. Not pitches. Not funnels. Conversations. Justin is a former teacher turned business coach. His approach is straightforward and practical with no pushy tactics involved, just getting clear on what you offer and connecting it to the people who need it. If you've been wondering why people visit your community page but don't join, or why members go quiet after joining, this is worth an hour of your time. Add it to your calendar here: https://www.skool.com/content-revenue-lab-4761/calendar?eid=76d1c4fe93b14f91937187c382b5748c Wednesday 1st April 4 PM GMT Des

I keep seeing this take everywhere lately, and I know it can mess with your confidence if you are sitting on a course idea or staring at a course you already built. Here’s what I’ll say upfront: I do not think courses are dead. I think the old version is dying, and that is actually good news for creators who care about doing it right. In the current episode of The ART of Online Course Creation, I unpack what is really happening behind the “courses are dead” narrative, why simply calling your offer a "challenge" will not solve the problem, and the one shift that changes how you design and sell a course in 2026. 🎧 Listen here If you listen, I'd love to hear your take in the comments below. And if you'd like to learn more about creating online courses that actually get meaningful results for your students, then come join me in the "Your Best Course" Build Lab where we use proven frameworks based on the science of how the brain learns to create courses that make you stand out from your competitors.