13d • General discussion 📣
AI SMMA vs Lead Follow up system
Hey everyone 👋
I’d really appreciate some honest input from the community (and Jay if you see this).
I’m currently testing two different offers and want to sanity-check which one is better to scale long-term in terms of:
ease of selling
predictability
client retention
stress / chaos
and speed to cash
Offer 1: LFS (Lead Follow-Up System)
Automates SMS/email follow-up after inbound leads
Focused on speed-to-lead, missed opportunities, show-up rates
More ops / backend efficiency play
Feels stickier once installed, but harder to explain + sell cold
Offer 2: AI SMMA for Roofing (USA)
Meta ads → AI caller (Synthflow) → booked inspections
Selling booked appointments, not leads
Very clear pain (“we want more inspections”)
Easier to pitch, but more moving parts (ads, AI, expectations)
My current thinking:
LFS feels calmer + higher retention but harder to sell initially
AI SMMA feels easier to sell + faster cash, but potentially more chaotic
For those who’ve run agencies, SMMA, or ops-heavy offers:
Which would YOU choose to scale right now and why?
If your goal was predictable income (~$6k+), which path makes more sense?
Any blind spots I’m missing on either model?
Would really value different perspectives here 🙏
Thanks in advance.
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AI SMMA vs Lead Follow up system
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