The agency game is changing a lot in 2025... The niches that used to work will have you pulling your hair out The services that used to be profitable have been commoditised The gurus have flooded our industry & increased competition 10X But is "SMMA Dead"? No Not only is not not dead, but I believe that it's THE #1 MOST reliable model for making a high multi 6 figure income online And I think that agency owners who have the right skills and approach for 2025 are going to make a shit tonne of money Why? Because 99% of people in this game have lost their way They've taken the wrong advice because guru's sell you on what you want to hear not what you need to hear. "You don't need to be an expert just hire people to manage your clients" "You don't need to work hard, running an agency is a lifestyle business" Or you've gotten shiny object syndrome getting distracted with spin offs of this business model thinking that it makes a big difference. "Do pay per lead" > "Sell build & release infrastructures" > "Sell GHL SaaS" > "Sell consulting not DFY" > "Be a growth operator" > "Do only fans management" The reality is that these are all just fancy names for the same thing. Sell a solution for customer acquisition to a business That's all we are doing Businesses aren't going anywhere and they are always going to need customers So there will always be demand for marketing providers like us to help businesses get more customers It's that simple. And the reality is that the competition is weak. I look around at the space and it so obvious why people aren't winning. They aren't spending time mastering the 1 skill that actually makes this business model tick. That skill is marketing Isn't it obvious? You're all out here trying to run "marketing agencies" but I'm sorry to say most of you have a 3rd grade level understanding of marketing. And it shows. It shows in your content, your funnels, your ads, your outreach messages, your client results, your bank account.