Hey guys, I need your honest expert opinion and strategy advice on a situation I’m dealing with right now. I currently have a client running Seller lead ads in North Fort Worth (currently getting ~$10–$12 leads). His pin is dropped just north of Fort Worth with a 30 km radius (see screenshot). We were running at $55/day and recently scaled down to $35/day because he and his VA couldn't keep up with the lead volume. Now, a past prospect in Fort Worth just reached back out ready to re-launch his Facebook ads. Because of Meta's 15-mile (25 km) minimum radius for the Housing Special Ad Category, if I take him on and drop his pin on the central Fort Worth dot with a 25 km radius, almost his entire circle is going to overlap with my current client's area. For context, this radius in the DFW metro has roughly 1.5M to 2M+ people, and both campaigns would be running from completely separate ad accounts and Facebook pages at around $35–$50/day each. I don't want to feel guilty or screw over either of them by splitting their leads—but obviously, I also don't want to leave money on the table if I don't have to. For those of you with experience running multiple clients in the same city: Should I take this second agent on as a client or pass on him? In your opinion, will running Seller ads for two agents in this same overlapping radius actually drive up the CPL, cause them to split leads, or hinder both of their results? If you would take him on, what should my exact strategy be? Can I just be nonchalant, drop the pin in that overlapping area without worrying about it, tweak the ad copy and creatives a bit so they don't look identical, and move on with my life—or how would you approach this setup? Would really appreciate your detailed thoughts and experience on how you guys handle this.

Saw the post here about ads dying after two weeks and market fatigue, and it got me thinking cuz I feel like a lot of us only find out an ad is dead when the client messages asking why the leads stopped, which is pretty much the worst time to find out. So I've been digging into the simplest way to catch it early, and here's what I believe makes sense right now (free, maybe $20 a month for ChatGPT): 1. In Ads Manager go to Rules, create a rule for your active ads, something like frequency above 3 or cost per lead above what you're happy paying over the last 3 days, and set the action to "send notification only". Boom, now Meta pings you before the client does. 2. When the ping comes in, check if the ad actually needs a refresh, and if it does paste its copy plus 5-10 of the client's own reviews into ChatGPT and ask for 3 new angles in the customers' own words, this is the part that keeps your next batch from looking like every other agency's ad in the niche. 3. Save the angles in a Google Sheet per client so next time a rule fires youre not starting from zero, and if you want to go further you can hook it up to n8n so it runs on its own, and so on and so forth. That's the 80/20, tho I haven't run this exact setup for an agency yet so take it as research (the numbers in step 1 are just a starting point, and a ping on its own doesn't prove it's fatigue, could be the offer or the landing page too). Anybody got thoughts? Would love to hear how you guys catch it 🙏 Peace ✌️

Client wants to pivot from $10.64 Seller Leads to Buyers for a faster check. Need advice. Hey everyone, I’m running a real estate account in the North Dallas, TX market and could use some strategic input from those experienced in this niche. Here is the current setup and data: - Campaign: Seller Leads (Meta Instant Forms) - Current CPL: $10.64 - Lead Friction: High (Prospects must manually type their physical street address and answer intent questions). We were running this at $30/day, but the client just dropped the daily budget to $20/day. The Situation: Along with the budget drop, she is asking for my suggestion on whether we should pause the Seller campaign entirely and switch to running Buyer ads. She isn't forcing my hand, but she is emotionally leaning toward buyers right now because she really wants a realistic shot at getting a paycheck within the next 45 to 60 days. She feels buyer leads will get her to the closing table faster than sellers. For those of you with deep real estate experience: 1. For those familiar with the Dallas area, how competitive is this market right now? Is getting a verified homeowner address for $10.64 a CPL I shouldn't touch, or is that standard? 2. With the budget down to $20/day, would you kill this seller campaign to test buyers and align with her emotional preference, or hold the line on sellers? 3. Does switching to Buyer ads actually increase the likelihood of her closing a deal in that 45 to 60-day window, or are we just going to trade cheap homeowner leads for lower-intent buyers?

i started my agency 2 months ago and got around a couple clients but in stuck on service delivery and results hasn’t been the best anyone got any advice on how to script good ads that’s targets full outdoor transformation jobs only for my clients not tyre kickers and also the same for my retaining wall builder who’s aiming for 30k jobs minimum. And is Facebook ads all about just copying whatever is already working in the market?

Has anyone implemented and built around the new “AI employee” viktor?