Agency Owners that don't accept this will be left behind in 2025

Liam Casey

Jan 30 (edited) • General discussion

The agency game is changing a lot in 2025...

The niches that used to work will have you pulling your hair out

The services that used to be profitable have been commoditised

The gurus have flooded our industry & increased competition 10X

But is "SMMA Dead"?

Not only is not not dead, but I believe that it's THE #1 MOST reliable model for making a high multi 6 figure income online

And I think that agency owners who have the right skills and approach for 2025 are going to make a shit tonne of money

Why?

Because 99% of people in this game have lost their way

They've taken the wrong advice because guru's sell you on what you want to hear not what you need to hear.

"You don't need to be an expert just hire people to manage your clients"

"You don't need to work hard, running an agency is a lifestyle business"

Or you've gotten shiny object syndrome getting distracted with spin offs of this business model thinking that it makes a big difference.

"Do pay per lead" > "Sell build & release infrastructures" > "Sell GHL SaaS" > "Sell consulting not DFY" > "Be a growth operator" > "Do only fans management"

The reality is that these are all just fancy names for the same thing.

Sell a solution for customer acquisition to a business

That's all we are doing

Businesses aren't going anywhere and they are always going to need customers

So there will always be demand for marketing providers like us to help businesses get more customers

It's that simple.

And the reality is that the competition is weak. I look around at the space and it so obvious why people aren't winning.

They aren't spending time mastering the 1 skill that actually makes this business model tick.

That skill is marketing

Isn't it obvious? You're all out here trying to run "marketing agencies" but I'm sorry to say most of you have a 3rd grade level understanding of marketing.

And it shows.

It shows in your content, your funnels, your ads, your outreach messages, your client results, your bank account.

As I've traversed through the game for the past 7 years & as more millions have entered my bank account this has become ever more clear.

Everyone at the top are expert marketers.

Marketing makes it easier to get clients, keep clients and charge more.

If you truly know how to market you will make paid ads that bring in cheap leads that book high quality calls that are easy to close for your agency.

If you truly know marketing you would have designed a service for your clients that gets them such good results that they stay, refer other clients & buy other things from you.

But 99% of agency owners are just taking the dumbest short cuts. They join courses, look for templates, use the templates, get mediocre success then wonder why they aren't growing.

Think about it let's say you are trying to scale in the roofing niche.

You join a course with a "proven system" for how to get them results.

For that proven system to exist, someone already had to come up with the strategy, test it on clients, figure out what was working, then make a training on it, then sell that training to you (and also your competitors).

By the time it gets to you, you are about 10 steps behind and the agency owner that profited from selling that service to roofers has already moved to selling coaching.

On the contrary veteran agency owners are the ones inventing the "proven systems" for how to get their clients results and then they keep their mouth shut and don't tell anyone about it.

This is what I have been doing for the past 3 years or so in one of the most saturated niches (real estate). I invented the ads that 90% of agency owners in that niche are still using. But by the time everyone started copying it I had already cleaned up my market share and gotten my clients better results than any of my competitors could because I was early.

The key is be an exceptional marketer and innovate.

It's not hard, you just have to study the principles and not take short cuts.

This is how I want to leave my mark on the industry.

I want to help people in this game become millionaire marketers

I want to create a community of people who are industry leaders and have an edge that no one else can copy.

The first thing I'm doing to set this in motion is hosting a 4 day live event breaking down my "One Man Agency" model which is a disruptive model to running a digital marketing agency.

It's completely free & all you need to do to join is register below:

https://scaleyouragency.io/challenge

Spots are limited too 200 and this will be a closed door event

I'm also opening 30 VIP spots for only $48 where for 4 days you'll essentially be getting the experience of being in a high level mastermind that would usually cost $15K.

Comment "Done" on this post once you've registered so I know you're attending and will send you a surprise in the DM's

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