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Owned by Liam

Scale 1 service in 1 niche to $50K+ per month minimum with simple systems & strategies that work...

The home of cutting edge digital marketing & appointment setting systems for real estate professionals to scale client acquisition.

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532 contributions to Agency Scaling Secrets (ASS)
REGISTER NOW: THE $30K/MONTH PROFIT AGENCY FAST TRACK
If you are: - Stuck below $50K/m rev - Have a messy offer - Can't get out of client work - Haven't cracked a predictable acquisition system - Aren't confident in your client results. THIS ONE IS FOR YOU... I've been running my own agency for 8+ years and working closely with 100+ agency owners behind the scenes. Across all of them, the operators who break past $30K/month profit aren't doing more than you. In most cases they're doing less. They've just figured out a handful of specific things that quietly make the difference, and most people at the intermediate stage are either skipping them or executing them badly. Tomorrow morning, Thursday 25th June @ 9AM AEST, I'm running a live training to walk through exactly what those things are: "The $30K/Month Profit Agency Fast Track." No fluff just the raw reality of whats actually working now in the agency game. Register here: https://www.addevent.com/event/fbbwqjhyl4jw PILLAR 1: The Offer Most people second-guess their niche and their offer endlessly, and it kills their momentum before they start. I'll show you how to reverse-engineer a winning offer from what's already working in the market, with zero guesswork. How to funnel-hack the agencies already winning in your niche and find the gap. Why your offer is not your service, and how confusing the two makes you sound like everyone else. And how to find the sweet spot niche that's validated but not saturated. PILLAR 2: Delivery That Retains Acquisition gets all the attention. Retention is where the money actually is. A client kept for a few months is worth a few grand. The same client kept properly is worth $40-60K+. I'll break down the production line fulfilment method, so you deliver the same result over and over instead of treating every client like a custom project. The activation points framework that gets clients results on a predictable timeline. And how this lets you run delivery at 60-70% margins with a small team.
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REGISTER NOW: THE $30K/MONTH PROFIT AGENCY FAST TRACK
BIG NEWS COMING TOMORROW 😎
Behind the scenes, I run an inner circle of agency owners where we meet twice a week. We share our best stuff and discuss what's working across all areas of the business so that everyone can benefit from it in real time. Things like: > Offers that are crushing with paid ads right now > Untapped niches no one is talking about > AI workflows for making service delivery easier > Ninja hacks across all domains It's been a few months now since we've run an in-depth workshop to talk about the lessons and insights of what's working in the agency game at the highest levels. So that's why... This coming Thursday @ 9AM AEST I'm hosting a one-time private training called "The $30K/Month Profit Agency Fast Track." Due to the nature of the information we'll be sharing, this event will be live only. This is for agency owners who are either trying to get off the ground and sign their first consistent clients… or already doing $10-$30K/month and want to break through to $30K+ in PROFIT without working more hours or building a bigger team. On this training I'm going to break down: → The exact 3 things the fastest-scaling agencies in our community are doing right now and why they're ignoring everything else → The method one of my private clients used to go from $8K/month to $73K/month in just 4 months → How to reverse-engineer a winning offer so you never waste another week second-guessing your niche → Why most agency owners stay stuck forever and the one shift that changes everything This is a ONE TIME live training. So if you’d like access to the registration link for the private webinar… … type “YES” in the chat below & let us know! Once we see your name pop up below, we’ll send you the registration link first thing tomorrow morning. Who wants the link? 👇👇👇
BIG NEWS COMING TOMORROW 😎
0 likes • 16h
@Thej Gautham sent you a DM
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@Jayson Young sent you a DM
Discounts vs free consultation for med spa lead gen?
Going through the Lead Gen Mastery course and noticed Liam recommends offering discounts on treatments for med spas. Wanted to get some thoughts on this. I'm wondering if discounts can attract price sensitive clients who don't stick around long term? Has anyone had good results leading with a free consultation plus some kind of bonus instead? Trying to figure out which approach works better for retention.
1 like • 22h
A free consultation is usually definitely a better offer for more high-ticket treatments that med spas typically offer.
Have you made money on this community?
How many people have applied and made money? I'm thinking about adding more learning modules.
1 like • 2d
Everything has a no-questions-asked 30-day money-back guarantee, so you can check any of it out risk-free, but if you click the wins category in the classroom, you'll see a ton of results and people making money.
1 like • 2d
I think part of the confusion is that you found the community before the book. Most people come in the other way around, through the page that lays out the whole model and what each piece is for, so the upgrades actually make sense in order. Here's that page if you want the full picture: https://onemanagency.io/book The book bundle and the $97 program aren't an either/or. Different things, different jobs. The bundle gives you the full one man agency model, start to finish. The $97 zooms in on one specific lever inside that model: client acquisition. So it's not about which one is "better." The bundle is the whole map. The $97 is a magnifying glass on one corner of it. Most people want the map before they zoom in. And yes, there are higher level programs above this too. Nobody's pushing you up the ladder though. Start where it makes sense, prove it to yourself, climb if and when you want to. The 30 day guarantee isn't there so you sit and wait 30 days to decide. It's there so the decision costs you nothing if it doesn't land or just wasnt what you needed.
Clients don't pay more for features
Had a good question come up on a call this week about pricing and upsells, and it's something I see almost everyone get wrong, so let's break it down. The situation is usually some version of this. A client's happy. Things are working. They start asking for more. Can you build our website? Can you run our Google ads? Can you add this, can you manage that? So you think, great, time to charge more. And the way most people go about it is by stacking features. Basic package gets meta ads. Next tier adds a landing page. The one above that throws in automations, an AI bot, a fancy pipeline, and so on up the ladder. Here's the problem with that.Your client doesn't give two shits about any of it. They don't care how many automations are humming away in the background. They don't care if there's an AI bot, or three landing pages, or a colour-coded pipeline. None of that is why they pay you. They pay you for one thing. More leads. More appointments. More sales. That's the value. Everything else is just plumbing. So when you price your tiers around features, you're charging more for stuff the client never asked to care about in the first place. And it usually ends with you doing a pile of extra work for an extra few bucks that you'll resent inside a month. Here's how to think about it instead. First, separate project work from retainer work. A website is a project. It has a start and an end. So bill it as a standalone project, not baked into your monthly retainer. If it needs ongoing upkeep, either charge a small maintenance fee for that specifically, or go find someone on Upwork, drop them in a Slack channel, and now they're your website guy. Do not let one-off favours quietly turn into unpaid scope creep on the service you're actually trying to scale. Those little jobs add up. They drain your energy and pull your focus off the work that moves the business. Second, base your real upsells on scale, not features. The reason a higher tier should cost more is because the client is spending more on ads, generating more leads, and booking more appointments.
1 like • 3d
@Brian Young
1 like • 3d
@Rodrigo Paez there you go
1-10 of 532
Liam Casey
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188points to level up
@liammcasey
Real Estate Lead gen marketing agency owner for 6+ years Helping agency owners scale to $75K - $100K/m smoothly

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Joined Sep 13, 2022
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Gold Coast Australia
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