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Owned by Liam

Scale 1 service in 1 niche to $50K+ per month minimum with simple systems & strategies that work...

The home of cutting edge digital marketing & appointment setting systems for real estate professionals to scale client acquisition.

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553 contributions to Agency Scaling Secrets (ASS)
Where did you find your best ad managers?
I'm looking to hire a new ad manager. They don't need to be client-facing. I want them to handle the technical work, such as code implementation, account setups, and ongoing technical management. The last time I hired an ad manager, I used OnlineJobs.ph, but I'm thinking of trying something else this time. What has worked for you?
1 like • 3d
Personally, some of my best media buyers and ad managers have come to me through my personal brand or communities and networks that I've owned. Back in the day, I used to have a Facebook group with a decent audience of about 5k members. I got quite a few good media buyers finding me and reaching out to me through there, which highlights the importance of personal brand and/or owning some kind of audience for the purpose of talent acquisition. Obviously, that's a long-term thing and not easy to replicate overnight, or if you're just wanting to do a focus push of acquisition to generate some applications. Here are some other options. The next best option is to run ads. To acquire client success managers, Media Buyers, Appointment Setters, and Closers, I have done both of the below strategies. Strategy number one is to run ads on Meta. I will usually create a simple Instagram story with text overlays detailing the role and a call to action to go to a dedicated landing page that I've created with a loan video breaking in the role and to go to a high-level application. I'll usually include a field in the application for them to include a 2-3-minute Loom video explaining why they would be a good fit for the role. Or, in the case of media buyers, I'd ask them something more specific, like to break down some examples of client case studies and campaigns they've managed in the specific niche they are looking for their help with. Strategy number two is to do essentially the same thing as above, but on LinkedIn it's really easy and straightforward to just run LinkedIn ads for a role like this. They have a native AI feature as well to generate the job description. One of my main lessons and takeaways that is super important and that applies to talent acquisition in any context is raising your standards of how much volume is required to truly find the right person. You should aim to generate a minimum of 60-80 applications, shortlist 12 to 15 people, conduct 5 to 8 interviews, and hire only one person.
Stop writing SOPs for people smarter than you
Helping agency owners get out of client work and hand over media buying/account management to a team member is one of the most important transition points required to scale an agency sustainably. So many people get stuck here and have so many limiting beliefs and mental roadblocks that cause them to self-sabotage following through with this transition. It goes back to the first person you ever delegated to. For almost everyone, that's a VA doing something repetitive. And with that role, you do have to make it grandma-proof. Click by click, screenshot every step, leave nothing to interpretation, because the whole point is that the person doesn't need to make decisions. That's correct for that role. The problem is you learn the wrong lesson from it. Then you go to hire a media buyer and your instinct fires the same way. So you spend weeks building an elaborate SOP that teaches someone how to media buy. Sit with what you're actually doing there. You're making yourself the bottleneck for the brainpower in your own business. If your decision-making is the ceiling on theirs, what exactly are you paying them for? You want a media buyer who's better at media buying than you are. I'll be honest about my own path here. I came up learning the strategy myself. I spent a lot of time in the trenches getting good at it, and I wrote all my SOPs from scratch because I'd personally worked out how to get results in my market. I kind of wish I hadn't spent as much time on that as I did. Media buying isn't that hard of a skill to develop. There are plenty of people out there who already know how to do it. If you're early and trying to scale quickly, all that time you're pouring into over-engineering the SOP should be going into talent acquisition instead. So here's how I'd actually filter out applications to hire an A-Plan Media Buyer for your agency. 1) Objective qualifiers in the application. Not "tell me about yourself." Yes or no and numbers only: Have you run campaigns for this specific industry, in this specific location, before?
0 likes • 3d
@Brielle Hanley Just answered this question on another post I'll tag u
help
Does anyone have the support email address? I purchased the ebook but it is currently locked
0 likes • 5d
@Julian Generoso check now
Urgent – Need Reliable Meta Ads Account. $100 Reward For Working Lead
I run multiple coaching programs: investment coaching, e-commerce coaching and tax consulting. Over the past 3 weeks, I’ve faced mass Meta bans. Even my 3+ year old ad account got disabled. Nearly all my Business Managers and ad accounts are banned now. My business relies fully on paid ads, so I need help urgently. I’m looking for where I can purchase stable/strong Meta ad accounts to run my offers. I already tried adrevival.io and orangetrail — they cannot support my offers since most of my services are money-making related. I will pay a $100 reward to anyone who shares a solution that actually works. Please send me recommendations if you have reliable sources. Thank you!
Urgent – Need Reliable Meta Ads Account. $100 Reward For Working Lead
1 like • 6d
Whats ur average monthly spend per account?
You're drowning trying to keep up with AI 🤖💀
Every week there's a new tool, a new model, a new automation everyone swears is a game changer. And if you're anything like most agency owners right now, it's quietly paralysing you. You feel like the goalposts are moving faster than you can run. Like there's this constantly growing pile of stuff you're supposed to learn before you're allowed to move, and you're falling further behind on it every single day. Here's the truth that takes the weight off, wherever you're at. The agency owners scaling the fastest right now are not winning because they built some magical AI automation nobody else has. I work with a lot of people moving very quickly, and almost none of it comes down to a genius use case buried in their fulfilment or some clever system running in the background. They're winning on the fundamentals. A good offer. Solid ads. A tight sales process. Clients they actually retain. The exact same things that worked 5 years ago, executed well and consistently. Nobody wants the hear that because it's not exciting. But it's the truth, and the people chasing the shiny stuff instead of doubling down on the fundamentals are the ones spinning their wheels. Now let me be clear, because I'm not anti-AI at all. There are genuinely powerful things AI is doing that make this business dramatically easier. I use it constantly. But here's the distinction almost everyone is getting wrong, and it's the whole thing. AI enhances a skillset. It doesn't replace one. The people getting real leverage from it are the ones who already had the skill. The great media buyer. The strong copywriter. The sharp creative strategist. The operator who already knew how to build a workflow and, just as importantly, knew which work was actually worth doing in the first place. AI makes those people faster and more powerful because they know what good looks like, so they can steer the tool and catch it when it's wrong. The people getting stuck are the ones treating AI as a substitute for a skill they never built, or as an excuse to tinker instead of sell. They can't tell good output from garbage, so they just ship whatever it hands them, or they disappear down a rabbit hole building something impressive that produces nothing.
1-10 of 553
Liam Casey
6
79 points to level up
@liammcasey
Real Estate Lead gen marketing agency owner for 6+ years Helping agency owners scale to $75K - $100K/m smoothly

Active 1d ago
Joined Sep 13, 2022
INTJ
Gold Coast Australia
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